Lead, Store Connection, Brand, NSO 29-50k
上海-杨浦区 10年以上 统招本科 招1人 90天前更新
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职位介绍
Role Overview: Develop & Create retail storytelling strategies & plans for assigned stories that fuels consumer journeys & experiences to powers the flywheel - Shop, Do, Spread & Discover Sport. Drive the E2E process for Seasonal Must Win stories from plan to execution in door level. Key Accountabilities:  Develop & Create consumer journeys informed retail marketing by concept/door dimension to support business.  Orchestrate in store consumer journeys for Nike retail concepts in the GC Marketplace that build awareness.  Develop immersive storytelling & experiences, against consumer, brand, business outcomes and KPIs, including commercial stories and non-seasonal storytelling strategies.  Drive/support the campaign and project forward by consolidation and follow through the executional process cross-functionally  Through integrated marketing, connect seasonal core products, commercial district bestsellers, and regional offerings of stores to effectively execute retail activities and marketing material integration, reviewing each season’s performance and sales returns to assess investment viability, evaluating the efficiency of each campaign and material, and guiding operations for the next season.  Develop and consolidate briefs for seasonal & storytelling assets & experiences for assigned stories by concepts are retail right and meet the needs of the retail marketplace & concepts, which informs deliverables across brand architecture stories.  Drive annual brand plan & deliverables, in partnership with the brand and creative teams to deliver an integrated consumer journey and seasonal chapters, coordinating with store brand narrative teams to drive efficiency & alignment
其他信息
语言要求:英语、普通话
行业要求:全部行业

公司简介

在耐克公司(NIKE Inc.),我们看到的是这样一个世界 :运动的喜悦让大家走到一起,每个人都是运动员。在我们对运动的热情和创新本能的驱使下,我们致力于提升人类的潜力。 无论我们的工作是设计终端运动鞋还是编写颠覆传统的应用程序,我们的目标都是一致的 :为世界上的每一位运动员带来灵感和创新。这也意味着--为你。 因为,正如Bill Bowerman - 耐克公司的联合创始人和传奇教练曾经说过的,“如果你有一个身体,你就是一个运动员。” 每一天,我们都在为自己、为我们的运动员、为我们的群体追求更美好的未来。我们相信,多样性促进创造力,加速创新进程。我们认为要保护一个让所有运动员都能茁壮成长的星球。我们坚信,世界各地的每个孩子都应该有参加体育运动的机会。 零售店 耐克直营门店就像Nike的 “脸面”。在耐克直营门店的职业发展需要雄心壮志和创造力,我们提供和世界各地超棒的队友、零售伙伴们共同成长的机会。我们的团队将实体零售和线上零售结合起来,让消费者们能够全面接触高端产品和享受沉浸式零售体验。我们在世界各地拥有一千多家门店,我们正与最好的团队—— 一同致力于塑造体育零售的未来。
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更新时间:2026-08-12