CRM Manager - Function Manager 27-55k·14薪
上海-静安区 3年以上 统招本科 招1人 7月30日更新
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龚先生 2天前在线 已认证
助理顾问(AC) · 雅诗兰黛
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职位介绍
ACCOUNTABILITIES: 1. Brand CRM Strategy & Execution • Develop and implement Tom Ford Beauty’s annual CRM strategy and tactical plans, aligned with global brand guidelines, regional business objectives, and the brand’s luxury positioning. • Own the end-to-end CRM campaign planning process, including audience segmentation, consumer journey mapping, content coordination, and performance tracking across all key touchpoints (WeChat Mini Program, Tmall, JD, brand boutiques, department store counters, etc.). • Drive key CRM performance metrics including new consumer acquisition, activation, retention, repeat purchase rate, and loyalty program engagement. 2. Loyalty Program & Consumer Journey Management • Define and continuously evolve Tom Ford Beauty’s loyalty program, designing client tier structures and reward systems that enhance long-term brand advocacy and reflect the brand’s luxury ethos. • Build and optimize automated, multi-channel consumer journeys across key lifecycle moments—including welcome, birthday/gifting occasions, repeat purchase windows, and post-consultation follow-ups. • Partner with the Insights & Analytics team to conduct deep-dive analysis on campaign performance, customer lifetime value (CLV), and ROI; provide actionable recommendations for continuous optimization. 3. Data & Consumer Insights • Manage and analyze Tom Ford’s CRM database to generate actionable consumer insights on behavior, lifecycle stages, and purchasing patterns. • Ensure the database is effectively segmented for targeted marketing activities in line with local consumer behaviors and brand priorities. • Identify areas requiring deep analysis and facilitate implementation with regional and corporate CRM teams to address business strategy and drive consumer loyalty. 4. Cross-Functional Collaboration & Agency Management • Work closely with cross-functional teams including Brand Marketing, E-Commerce, Retail, Visual Merchandising, and Sales to ensure CRM activities are fully integrated into seasonal campaigns, product launches, and in-store client initiatives. • Manage the relationship and scope of work with external CRM agencies to ensure high-quality execution, measurable results, and proper support for brand CRM program execution. • Provide consultation and support to retail and marketing teams regarding execution of consumer programs and clienteling initiatives. 5. Brand Excellence & Compliance • Uphold Tom Ford’s luxury standards in all CRM communications and consumer interactions. • Ensure full compliance with local data privacy regulations (e.g., China’s PIPL) and global Estée Lauder Companies data governance policies. • Stay abreast of competitive intelligence in the luxury beauty space; work with Insights team to incorporate findings into competitive watch reports. REQUIRED EDUCATION/EXPERIENCE/COMPETENCIES: Education • University Degree, preferably in Marketing or Analytics Work Experience • Minimum 5 years working experience • Preferably in the BEAUTY industry Required Background Characteristics • Self-motivated • Good business sense • Strong analytical skills & business sense • Good communication skills • A person who fosters company vision • Ideally with experience working in CRM agency and corporation REQUIRED LANGUAGES: fluent English and Mandarin
其他信息
行业要求:全部行业

公司简介

雅诗兰黛(上海)商贸有限公司 集团介绍: 雅诗兰黛集团由雅诗兰黛和约瑟夫兰黛始创于1946年。今天,雅诗兰黛集团傲居世界化妆品行业领先地位,生产和营销高品质的护肤、化妆、香水和护发产品,产品行销全世界130多个国家和地区。公司旗下拥有超过30个知名品牌。 1993年,集团两大品牌雅诗兰黛与倩碧率先进入中国市场,2002年7月正式成立在中国的全资子公司。迄今为止,雅诗兰黛集团在中国三十七个主要城市的各大高级百货公司及商场设有200多个销售专柜,拥有员工2500余名。经营Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗等护肤彩妆品牌及Aramis雅男士、Tommy Hilfiger、DKNY等香水品牌。 在关注销售业绩的同时,雅诗兰黛集团始终致力于集团内人才的发展及培养,同时关注于多项公益事业。集团以家庭文化为本,关心关注每位员工。 欢迎加入“雅诗兰黛”大家庭!
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更新时间:2026-08-14