【上海 Head of Brand Managment招聘】-猎头顾问上海招聘信息-猎聘

潘先生 1小时前在线已认证

合伙人 · 禹汉企业管理咨询（上海）有限公司

聊一聊

职位介绍: POSITION OVERVIEW We are looking for an experienced and motivated leader to join. Brand Owner is a critical senior leadership role within the organization where he/or she overlooks all brand related activities. ROLES & RESPONSIBILITIES Brand Planning & Strategy Lead Brand Reposition in China with clear Where to Play and How to Win Owns the brand strategy, brand equity and develop communications strategy in collaboration with global brand teams Responsible for tracking and delivering all brand related KPI: BHT (awareness, consideration, fist choice etc. ), market share, etc. Act as the gate keeper for the brand to deliver consistent, and premium quality of communications across touch point Marketing Planning & Campaign Execution Annual planning: orchestrate and execute the marketing planning, and allocate resources and timing for key campaigns Product launch support: prepare comprehensive product launch planning as well as launch plans across categories Campaign execution: execute marketing campaigns based on planning, in collaboration with sales teams and product divisions Media Management & Partnerships Social media: act as the absolute authority of social media, own the annual, and cross-platform planning, execution and KPI delivery for each campaigns Performance media: in depth knowledge of performance media, including Real Time Buying media KPI, mechanism, tracking and paid media KPI deliver, both for social and eCommerce platforms Media Partnerships: Own and develop strategic partnerships with media partners such as Tmall, Douyin, Red and Tencent Co-marketing & Retail Marketing Support Online co-marketing: work with eCommerce marketing team on co-marketing campaigns such as Super Brand Days, Decoration seasons and big windows, including 618 and D11. Deliver the traffic and consumer engagement KPI Offline co-marketing: develop seasonal and customer specific co-marketing plans with key customers (Wuxing, regional customers etc.), targeting key peak seasons for offline Support In Store Design: work with retail design team to develop new generation in store design with iconic elements and superior impressive consumer experience Events & PR Trade fairs and events: develop concept, product presentation, event format and responsible for all the branded events Brand publicity: develop publicity/advertorial with key media partners Strategic Projects One-off strategic projects: such as kitchen and built-in project, brand positioning, and exclusive product offers

其他信息: 语言要求：英语; 行业要求：批发/零售,家电,电气机械/器材

猎聘温馨提示：

1. 如您发现平台内招聘方存在以下违规行为的，请立即举报

· 扣押您的身份证件或者其他证件；
· 要求您提供担保人、担保金或者以其他名义向您收取财物（如培训费、体检费、资料费、置装费、押金等）；
· 强迫您入股或者向您集资；
· 以招聘名义牟取不正当利益；
· 发布虚假招聘广告信息；
· 工作时长违反劳动法规定；
· 存在其他损害您的合法权益的行为。

2. 如您应聘的岗位属于涉外劳务合作/海外岗位的，请务必核实招聘方对外劳务合作资质取得情况，同时注意自身资金安全，防范招聘欺诈。

猎聘温馨提示：

猜你喜欢