【上海品牌总监-知名外资家电品牌招聘】-猎头顾问上海招聘信息-猎聘

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招聘顾问 · 上海嘉驰商务咨询有限公司

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职位介绍: Position Overview We are looking for an experienced and motivated leader to join our premium home appliance brand. The Brand Owner is a critical senior leadership role, overseeing all brand‑related activities for the premium home appliance portfolio. Roles & Responsibilities Brand Planning & Strategy Lead brand repositioning in China with clear Where to Play and How to Win Own brand strategy and brand equity, and develop communications strategy in collaboration with global brand teams Be responsible for tracking and delivering all brand‑related KPIs: BHT (awareness, consideration, first‑choice rate, etc.), market share and others Act as the brand gate‑keeper to deliver consistent, premium‑quality communications across all consumer touch‑points Marketing Planning & Campaign Execution Annual planning: Orchestrate and execute brand marketing planning; allocate resources and set timelines for key campaigns Product launch support: Develop comprehensive product‑launch frameworks and launch plans across all categories Campaign execution: Deliver marketing campaigns per planning, in close collaboration with sales teams and product divisions Media Management & Partnerships Social media: Serve as the ultimate authority for social‑media work; own cross‑platform annual planning, campaign execution and KPI delivery Performance media: Possess in‑depth knowledge of performance media, including RTB mechanics, tracking methodology and paid‑media KPI delivery for both social and e‑commerce platforms Media Partnerships: Own and develop strategic partnerships with key platforms including Tmall, Douyin, Xiaohongshu and Tencent Co‑marketing & Retail Marketing Online co‑marketing: Partner with e‑commerce marketing teams on co‑marketing initiatives such as Super Brand Day, home‑decoration seasonal campaigns and major shopping festivals including 618 and Double 11; deliver traffic and consumer‑engagement KPIs Offline co‑marketing: Develop seasonal and customer‑tailored co‑marketing plans for key offline partners (Wuxing Electrical and regional key accounts), aligned with peak‑business seasons In‑store experience: Collaborate with retail‑design teams to build new‑generation in‑store identity with iconic brand elements and outstanding consumer experience Events & PR Trade fairs & brand events: Define event concepts, product presentation frameworks and event formats; take end‑to‑end accountability for all brand events Brand publicity: Develop advertorial and brand‑publicity content together with core media partners Strategic Projects Drive one‑off strategic initiatives, for example kitchen & built‑in appliance projects, brand‑positioning workstreams and exclusive‑offer product initiatives.

其他信息: 语言要求：不限; 行业要求：批发/零售,家电,电气机械/器材

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