886798 Product Manager 19-30k
上海-黄浦区 3-5年 本科 招1人 8月11日更新
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TA Partner · 金佰利
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职位介绍
This role is responsible for the end-to-end management of Kotex product lines, driving innovation, product development, and go-to-market strategies. The candidate will lead cross-functional teams to deliver winning concepts, ensure seamless product launches, and GTM execution to enhance brand equity and sales performance Key Accountabilities 1 Front-end: Lead end-to-end product strategy for product lines, owning business outcomes from concept to commercialization: (70%) - Champion disruptive innovation: Drive market-first creative product concepts by understanding consumer insights, competitive dynamics, and emerging trends to define category-leading differentiation. - Act as project & product owner: lead cross-functional teams (R&D, CI, Supply Chain) to deliver superior product launches and growth holistically. - Elevate brand storytelling: Develop compelling product story and VI systems that resonate emotionally with consumers, ensuring consistent brand communication across all touchpoints. 2 Back-end: own the commercial playbook: Design and execute omnichannel activation strategies (digital, social, EC) to maximize product visibility and conversion (30%) - Pioneer winning content formulas: Translate technical product advantages into visible storytelling (e.g., TikTok/Red content, live-streaming demos) that drive conversion - Lead agile media optimization: Partner with EC/digital teams to allocate budgets dynamically across omni-touchpoints. 3 Lead GWP innovations that reinvent the menstrual experience to convey branding messages & drive conversion (aligned with GTM strategy and nice to have) - Own the GWP innovation pipeline: identify unmet consumer needs through menstrual period, initiate GWP innovations and responsible for the landing by collaborating with external creatives & manufacturers. Qualification - 5+ years in FMCG product management - Proven experience in end-to-end product launches, esp. in 0-1 new launches - Strong product communication capability - Experience as a project owner in cross-functional projects (CI/R&D/Supply Chain collaboration). - Track record in digital/social campaign execution (e.g., TikTok, Red). - Strategic thinker with strong data analysis and business acumen. - Strong in consumer insights to product concept realization & visualization with great beauty sense. - Exceptional cross-functional leadership and conflict resolution. - Creativity in innovation & communication ideas.
其他信息
行业要求:全部行业

公司简介

金佰利公司是全球健康卫生护理领域的领导者。公司成立于1872年,在全球35个国家和地区设有生产设施,42000名雇员。个人健康护理用品、家庭生活用纸和商用消费产品是金佰利公司三大核心业务,年销售额逾180亿美元,产品销往超过175个国家和地区。 金佰利公司一直以完美质量、优质服务、公平相待而闻名,其生产的著名国际品牌产品已经成为消费者日常生活中不可分割的一部分。每天全球约有四分之一的人在使用金佰利公司的产品,并且相信这些产品将为他们的健康与生活带来更多的便利。金佰利的知名品牌如Kleenex®舒洁®、Huggies®好奇®、Kotex®高洁丝®、Scott®适高®、Pull-Ups®、Depend®得伴®、Andrex®和 Poise®等,都占据着主要消费品种类中较为领先的市场份额。在140多年的创业历史中,金佰利公司拥有众多的发明成果和世界首创,使一次性经期护理用品被广泛接纳。
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更新时间:2026-08-14