Brand Communication and Brand Delivery Manager 22-40k·14薪
上海-浦东新区 3-5年 统招本科 招1人 8月7日更新
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五险一金 绩效奖金 带薪年假 弹性工作 公司规模大 管理规范 上市公司
avator
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职位介绍
Job Description: 1. Communication & Media Social Strategy & Budget Management - Lead end-to-end social media strategy development and execution across key platforms -Develop annual communication plans to deliver business growth. -Manage communication budgets effectively and ensure optimal ROI Media Planning & Performance Management -Own media push planning, execution, optimization, and performance tracking -Partner with internal and external stakeholders to maximize reach, effectiveness, efficiency. KOL & Content Development - Lead KOL/KOC strategy, planning, buying, and relationship management. - Drive content brief, development and performance tracking 2.Brand Delivery - Lead holistic offline activation planning and execution, including retail and counter experiences, to drive consumer trial and brand visibility. - Ensure excellent execution across all consumer touchpoints and channels. - Lead brand flagship store experience design and ongoing optimization. - Drive pop-up store concept development, design, and activation to create impactful consumer experiences and strengthen brand salience. Qualification: 1.Bachelor's degree or above. 3+ years of experience in Brand Management, Communications, Media, Digital Marketing, or related fields. Strong understanding of China's social media ecosystem, especially XHS and Douyin. 2. Proven experience in media planning, influencer marketing, and content development. 3. Demonstrated ability to lead complex projects and deliver end-to-end execution excellence. 4. Strong analytical, communication, stakeholder management, and leadership skills. 5. Fluent in English and Mandarin.
其他信息
语言要求:英语、普通话
行业要求:全部行业
所属部门:Marketing

公司简介

世界500强巨头,服务全球50亿消费者,60+个品牌畅销全球180多个国家和地区,180多年持续创新并用技术引领行业变革,业界黄埔军校与全球商业领袖缔造所。 1988年,宝洁中国成立,至今拥有9,000+名员工,98%为本土员工。我们在中国生产和销售10大品类,超20个知名品牌,家庭渗透率超90%,成为宝洁全球业务增长速度最快的区域市场之一。 我们在全国拥有8家工厂,多个分销中心与前置仓,以及宝洁亚洲最大的研发中心,并在广州建立宝洁中国数字创新中心及宝洁大中华区智能技术创新中心。
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更新时间:2026-08-14