【(Senior) Planner （高级）策略主任招聘】_广州市达生市场推广有限公司上海分公司招聘信息-猎聘

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广州市达生市场推广有限公司上海分公司 · 广州市达生市场推广有限公司上海分公司

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职位介绍: Job Summary 工作概述（主要描述所在岗位的主要职责、团队合作及工作目标等）我们正在寻找一名综合品牌策划或高级策划（有社交经验），具有2-4年以上的经验。工作范围为国际和本国知名品牌，以IMC，SOCIAL, 线下为中心的品牌策划. 请提交中英文简历 We are looking for an integrated brand planner with social experience with 2-3 years of experience. Scope of work will be IMCs, social, BTL for International, domestics brands. Please submit your resume / CV in English and Chinese. Role & Responsibilities 角色与责任（主要描述其岗位需要承担的所有工作内容） 1. 您将为国际和当地知名品牌提供服务合作。行业如家清害虫处理, 3C, 快消等 You will be servicing both internationally and domestic renowned brands in Household cleaning & Pest Control, 3C and FMCGs 2. 您对创造品牌、产品主张、创意切入点有掌握. 您熟悉串联社交平台（抖音，小红书等）种草，发酵，收割而能倒流在电商或者线下门店。 You have key grasp in creating brand, product propositions and inspiring creative with ways-in. You have experience in creating campaigns across social platforms that lead to conversion either through e-commerce our at the retail store 3. 您能够从定性、定量和生活经验的多个来源获得消费者的见解，以产生清晰和简洁的沟通方向/策略，以激发创造性工作。 You are able to source consumer insights from multiple sources qualitative, quantitative and life experiences to produce clear and concise communication directions / strategies to inspire creative work. Requirements 任职要求（担任该职位所需要的工作经验要求） 1. 学士学位或以上 Bechelar degree or above 2. 以中文为母语，英语良好 A Native Chinese speaker with English proficiency 3. 是正能量的来源、愿意学习、保持积极工作态度、独立、对自己作品有负责人、有弹性 Welcoming personality, Willing to Learn, positive working attitude, independent, resilient, and takes responsibility for output 4. 善于表达，思维清晰，有很强的分析能力 An articulate, clear thinker with strong analysis skills 5. 好奇并愿意深入研究消费者行为背后的动机 Inquisitive and curious about underlying consumer behaviour 6. 品牌策划经验 (也有社交经验抖音、小红书等) Brand planning with experience in social Douyin, RED, etc. 7. 有4A广告公司经验或中文文案背景优先 4A agency and/or Chinese Copywriting experience is a plus

其他信息: 语言要求：英语、普通话; 行业要求：全部行业; 所属部门：策划部

公司简介

VMLY&COMMERCE WPP is a creative transformation company. WPP creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology. At WPP we’re reinventing creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology for clients. Our agencies operate in 112 countries, working with clients including 348 of the Fortune Global 500, all 30 of the Dow Jones 30, 70 of the NASDAQ 100 and 69 of the FTSE 100. Communications We create powerful ideas based on deep insights to connect brands’ messaging with audiences in meaningful ways and channels at meaningful moments. Experience We build seamless experiences to make brands part of people’s lives – creating more memorable engagement and driving better business results. Commerce We make it easy for our clients to sell within the complex ecosystem of where and how their customers want to buy. Technology We leverage our global technology partnerships and unique scaled platforms and capabilities to build technology and data solutions fit for our clients’ needs. Our people, teams and agencies produce work of exceptional quality – work that wins awards not only for its artistry but, most importantly, for its effectiveness in delivering results for clients Mark Read Chief Executive Officer, WPP

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