【上海 Marketing Director招聘】-猎头顾问上海招聘信息-猎聘

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猎头顾问 · 华尔特人才咨询（上海）有限公司

聊一聊

职位介绍: Responsibility: 1.Brand strategy development -Responsible for brand strategy and annual marketing plans (3YP & 1YP) to continue building brand equity, as well as achieve commercial objectives. -Identify consumer/shopper insights and opportunities to create brand linkages and translate those insights into brand strategy development. 2.Brand management -Brand Campaign Development: take final responsibility of assigned project delivery, work closely with team members, connection, trade marketing team as well as agencies to develop innovative and effective campaigns. -IMC Assets Development: Lead creative agencies to think strategically and focus on developing on-strategy, high quality IMC communication assets & ideas which truly leverage on solid consumer insights. -Annual media plan & execution with Connection Team & Media partners. -Lead social strategy development & execution -Monitor execution of all projects and ensure prompt delivery in relation to overall marketing schedule. -Monitor competitive activities, brand health and brand share. Propose action to defend against competitive initiatives. 3.Cross function communication & collaboration: -Demonstrate project ownership and establish a smooth & healthy relationship with Global team, Trade Marketing, Consumer Insights, Connection, PR, BU and other functions to cascade brand campaign information and ensure alignment for high quality activation execution in market. Qualification: 1.Bachelor’s degree or above, marketing/communication major or MBA as a plus. 2.8+ years and above in marketing (must have brand marketing experience), preferably within FMCG industry, prefer hard liquor or lifestyle brands. 3.Strategic thinking, with clear vision on brand strategy 4.Consumer-centric, good at analyzing consumer insights and commercial performance, and turning it into brand and business opportunity 5.An eye for premium lifestyles & trendy design 6.Good understanding of China media/digital/social environment, and being able to build strong connections plan with target audience 7.Good at managing internal resource and external resource (agencies, platform, passion points) 8.Strong sense of ownership, with passion and dedication to strive for result 9.Disciplined execution, clear process management 10.Good communication, presentation, and interpersonal skill 11.Fast response, results oriented, self-driven 12.Teamwork spirit

其他信息: 语言要求：英语; 行业要求：批发/零售

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1. 如您发现平台内招聘方存在以下违规行为的，请立即举报

· 扣押您的身份证件或者其他证件；
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· 工作时长违反劳动法规定；
· 存在其他损害您的合法权益的行为。

2. 如您应聘的岗位属于涉外劳务合作/海外岗位的，请务必核实招聘方对外劳务合作资质取得情况，同时注意自身资金安全，防范招聘欺诈。

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