【上海 Marketing Communications (MarCom) Expert招聘】-猎头顾问上海招聘信息-猎聘

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人力资源助理（Assistant） · 上海任仕达人才服务有限公司

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职位介绍: Key Responsibilities Integrated Marketing Communications Strategy Develop and execute integrated MarCom plans aligned with the Process Solutions business strategy and commercial priorities in China. Translate complex scientific and technical product messages into clear, compelling, and audience-appropriate communications. Ensure brand consistency and adherence to company's global brand guidelines across all communication materials and channels. Content Creation & Management Create high-quality marketing content including product brochures,application notes, white papers, case studies, newsletters, press releases, and digital assets. Localize and adapt global content for the Chinese market, ensuring cultural relevance and regulatory compliance. Manage the content calendar and coordinate timely delivery of materials across all channels. Work with scientific and product teams to develop technically accurate yet commercially impactful content. Digital & Social Media Marketing Plan and manage digital marketing campaigns across key China platforms including WeChat Official Account, WeChat Video Channel, Bilibili, and other relevant digital channels. Develop and execute email marketing campaigns targeting key customer segments (biopharmaceutical manufacturers, CDMOs, research institutions). Manage SEO/SEM strategies and optimize digital content for search visibility and engagement. Monitor, analyze, and report on digital campaign performance using KPIs such as reach, engagement, lead generation, and ROI. Events & Exhibitions Plan, coordinate, and execute customer-facing events including trade shows, industry conferences, seminars, webinars, and roadshows (e.g., CPHI China, ChinaBio, Analytica China). Manage end-to-end event logistics including booth design, promotional materials, speaker coordination, and post-event follow-up. Develop pre- and post-event communication strategies to maximize audience engagement and lead capture. Public Relations & Media Build and maintain relationships with key industry media, trade publications, and KOLs (Key Opinion Leaders) in the bioprocessing and pharmaceutical space. Draft and distribute press releases, media pitches, and thought leadership articles. Monitor media coverage and manage the company's reputation in the Chinese Life Science market. Brand Management Serve as the brand guardian for Process Solutions in China, ensuring all communications are aligned with Merck's global brand identity and tone of voice. Review and approve all marketing materials produced internally or by external agencies for brand compliance. Manage relationships with external creative agencies, media vendors, and production partners. Cross-functional Collaboration Partner closely with the Process Solutions commercial team (sales, product management, application specialists) to align MarCom activities with business needs. Collaborate with global and regional MarCom teams to localize campaigns and share best practices. Coordinate with regulatory, legal, and compliance teams to ensure all communications meet internal policies and external regulations. Support the sales team with sales enablement tools, customer presentations, and promotional materials. Qualifications & Requirements Education Bachelor's degree or above in Marketing Communications, Journalism, Public Relations, Life Sciences, or a related field. MBA or advanced degree in Marketing/Communications is a plus. Experience Minimum 3-5 years of experience in Marketing Communications, preferably in the Life Science, Bioprocessing, Pharmaceutical, or B2B industry. Proven experience managing multi-channel MarCom campaigns from concept to execution. Hands-on experience with China digital marketing platforms (WeChat, Bilibili, etc.) is essential. Experience working with external creative agencies and media partners. Familiarity with the bioprocessing or pharmaceutical manufacturing industry is highly preferred. Skills & Competencies Exceptional written and verbal communication skills in both Mandarin and English — ability to write compelling copy for both technical and non-technical audiences. Strong creative thinking and storytelling ability with a keen eye for design and visual communication. Proficiency in digital marketing tools and platforms (WeChat backend, email marketing tools, CMS systems). Data-driven mindset with experience in campaign analytics and performance reporting. Strong project management and organizational skills — ability to manage multiple projects and deadlines simultaneously. Collaborative team player with the ability to work effectively in a matrix, cross-functional environment. Knowledge of brand management principles and experience applying brand guidelines.

其他信息: 语言要求：普通话 + 英语; 行业要求：制药

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