【上海 Director, Product Marketing招聘】-猎头顾问上海招聘信息-猎聘

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职位介绍: The Director, Product Marketing is a senior strategic leader responsible for driving ASM’s product and business success in the market. This role defines and executes go-to-market strategies, shapes product and technology roadmaps through deep customer and market insight, and builds strong executive-level customer partnerships to accelerate adoption, market share, and profitability. The role leads cross-functional collaboration across Business Development, Engineering, Sales, and Inside Sales to ensure successful product positioning, commercialization, and long-term growth aligned with ASM’s strategic objectives. Key Responsibilities China Market & Industry Research • Collect and analyze industry trends, market dynamics, customer demand and competitor strategies. • Regular output market research reports (including TAM; SAM etc) to support China product strategic decision-making. • Track marketing data, market feedback and product sales performance. • Optimize marketing strategies; product strategies and promotion plan Product Positioning & Value Packaging • Define core positioning, selling point and competitive advantage of company products. • Sort out product value system, polish product stories, marketing cheat sheet and core promotion content. Strategic Leadership & Business Ownership • Define and execute product marketing and business development strategies aligned with ASM’s long-term growth objectives and customer technology roadmaps • Shape multi-year growth plans, including market prioritization, investment focus, and strategic partnerships • Drive overall business performance, including bookings, revenue, market share, and gross margin New Product Introduction (NPI) & Market Positioning • Lead end-to-end product launch strategies from concept to commercialization • Develop compelling value propositions, differentiation strategies, and competitive positioning • Ensure successful global adoption through effective customer engagement, demos, evaluations, and joint development programs Technology & Product Roadmap Influence • Serve as the voice of the customer and market, translating insights into product strategy • Drive competitive intelligence and customer requirements for next-generation technologies • Partner with Engineering teams to influence roadmap, platform architecture, and differentiation priorities Sales & Market Strategy • Develop and execute account-specific and regional strategies to maximize revenue and market penetration • Support deal strategies, value messaging, and competitive positioning at key accounts • Drive strategic wins at leading semiconductor customers Executive Customer Engagement • Build and maintain trusted relationships with senior customer stakeholders • Lead high-level technical discussions, roadmap alignment sessions, and strategic collaboration initiatives • Enable joint development programs and long-term partnerships Commercial Leadership • Oversee commercial strategy including pricing, quotation structures, and negotiations • Drive win-loss analysis and margin optimization • Ensure alignment between business objectives, sales execution, and product delivery commitments Business Operations & Forecasting • Partner with Sales, Inside Sales, Field Support and Finance on demand forecasting, capacity planning, and supply readiness • Monitor key business KPIs and drive performance improvements through structured action plans Qualifications Education • MS in Chemical Engineering, Materials Science, Chemistry, Physics, or related technical discipline required • Ph.D. or MBA strongly preferred Experience • Minimum 10 years of relevant experience in semiconductor capital equipment or related industry, including: o Strong technical and commercial experience in thin film deposition (e.g., CVD, Epi, Advanced Packaging) o At least 5 years in product marketing, business development, sales, or product management roles • Proven track record in: o Driving strategic growth initiatives and product adoption o Influencing product and technology roadmaps o Managing executive-level customer relationships

其他信息: 语言要求：不限; 行业要求：电子/半导体/集成电路

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