【上海 EC Key Account Manager-Tmall(头部美妆外企)招聘】-猎头顾问上海招聘信息-猎聘

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高级助理顾问 · 英德仕（北京）人力资源服务有限公司上海分公司

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职位介绍: Primary Objective We are seeking an EC KA Manager – Tmall to own the full Tmall business blueprint, with particular focus on in‑platform paid media that drives direct traffic. This role is pivotal in securing cost‑effective traffic acquisition, maximising return on investment, and fuelling sustainable revenue expansion. Leverage advanced analytics from Data Bank, CRM, and other sources to uncover and develop emerging e‑retail opportunities. Partner with the broader marketing team to ensure brand messaging remains cohesive and impactful across all e‑commerce touchpoints. Work in close alignment with the Tmall platform and our TP (Tmall Partner) to deliver both top‑line and profit targets. Core Responsibilities 1. Define and Secure Alignment on Platform Communication & Media Strategy Contribute to comprehensive SWOT assessments, incorporating ongoing competitor surveillance. Formulate a clear communication roadmap for the Tmall platform, securing buy‑in from all stakeholders. Support the EC Head in designing an integrated media mix – encompassing owned, paid, and earned channels – with continuous optimisation. Oversee brand content governance on Tmall, ensuring premium quality, consistency, and timeliness. 2. Lead the Communication Calendar and Cross‑Functional Execution Build an annual promotional calendar that synchronises with new product launch timelines. Drive flawless execution to balance maximum media effectiveness with prudent cost control. Collaborate intensively with PR to capture high‑value partnerships and influencer collaborations. Elevate the calibre of marketing communications on Tmall, adapting to rising content volume, frequency, and shorter lead times. Remain vigilant for innovative content formats and emerging media channels. Cultivate strong, mutually beneficial relationships with agency partners. 3. Oversee Daily Tmall Operations with Clear KPI Governance Establish measurable and meaningful performance indicators for all operational facets. Continuously track execution performance, swiftly implementing corrective actions as required. 4. Generate Data‑Driven Business Insights Gather and distil competitive intelligence, translating findings into actionable recommendations that bolster overall brand and business objectives. Partner with the CRM team to drive member acquisition and reactivation, while capitalising on private‑domain traffic potential. Key Performance Indicators (KPIs) Strategy Development & Alignment Articulate a well‑defined strategy endorsed by management. Foster seamless collaboration with cross‑functional teams and deliver outputs on schedule. Execution Excellence (Communication, Media & Sales) Establish precise KPIs, with regular tracking and transparent reporting for all sub‑functions. Manage sell‑in forecasts rigorously, supported by weekly inventory and sell‑out monitoring. Gather positive feedback from internal team members and external partners. Provide timely, accurate reports enriched with insightful implications. Effectively manage agencies, TP, and platform relationships to drive outstanding outcomes. Consistently deliver best‑in‑class brand content. Execute CRM strategies and monitor associated KPIs effectively. Leadership & People Management Ensure integrated deliverables across internal departments. Foster frictionless cooperation with all functional teams. Guide and oversee TP staff to enhance operational efficiency and performance.

其他信息: 语言要求：普通话 + 英语; 行业要求：人力资源服务

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