【上海 APAC Regional Marketing Manager （表面处理）招聘】-猎头顾问上海招聘信息-猎聘

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招聘顾问 · 北京科锐国际人力资源股份有限公司上海分公司

聊一聊

职位介绍: Responsibilities • Lead development and execution of APAC regional marketing plans across Surface Sciences segments, ensuring alignment with global strategy and local market dynamics. • Develop and manage the LSS regional marketing budget in accordance with guidance set by finance and the strategic planning process. Ensure budget aligns with strategic priorities and deliverables measurable ROI. • Own and execute regional marketing strategy for Surface Sciences, including coatings, beauty, home, pharmaceuticals, and nutraceuticals. Focus on driving awareness, engagement, and growth. • Develop and execute integrated marketing campaigns across digital, social, trade media, and events. Ensure messaging is consistent, localized, and performance-driven. • Engage and manage outside agency partners to support key campaigns or other initiatives. • Measure and report performance of all marketing campaigns, assessing performance against goals, costs per outcome and insights that can be applied to future programming • Identify gaps in sales tools, create new marketing assets and support maintenance of existing marketing collateral (including presentations, literature and digital assets) • Strategically evaluate and manage regional events and trade shows. Ensure alignment with business goals and measure ROI for future planning. • CRM champion: drive adoption, ensure data quality, and leverage insights to measure marketing impact and inform strategy. • Coordinate with regional counterparts to ensure aligned strategies and sharing of best practices • Provide One Lubrizol marketing support for key events & initiatives Education, Skills, Experience, and Qualifications • Bachelor’s in marketing, communications, or equivalent from an accredited university or a technical discipline with marketing focus, or relevant equivalent experience. • 7+ years of experience in marketing communications and project management in a B2B or B2B2C environment. Focused experience in beauty, home care, nutraceuticals, pharmaceuticals and/ or coatings industries strongly preferred. • Fluent in English and proven ability to work across cultures and time zones. • Experience building and executing traditional and digital marcom plans (within budget) that drive business results • Excellent interpersonal skills and experience working with internal and external stakeholders and building outstanding customer relationships • Exceptional communication and collaboration skills are essential. Must be able to influence cross-functional teams, present ideas clearly to diverse audiences and translate technical content into compelling marketing messaging. • Strong writing skills (English & Simplified Chinese) across communications media, including ability to translate technical content into marketing messaging • Strong understanding of digital marketing best practices and trends and the ability to develop and influence new marketing concepts and techniques • Able to effectively manage a variety of projects and timelines simultaneously • Ability to travel (up to 20%)

其他信息: 语言要求：英语; 行业要求：石化

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