【合肥 Overseas Brand Specialist （海外品牌运营专家/经理）招聘】-猎头顾问合肥招聘信息-猎聘

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招聘顾问 · 合肥优曼人力资源咨询有限公司

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职位介绍: 岗位职责： Job Responsibilities 1.品牌网站日常运营：负责海外独立站的全面运营管理，包括商品上架与信息优化、页面内容更新、促销活动配置、订单处理及售前售后客服响应; 确保官网在语言、设计、支付方式、物流信息等方面适配海外市场的商业习惯与合规要求。 Brand Website Operations Manage the daily operations of the company's overseas e-commerce website, including product listing and optimization, website content updates, promotional campaign setup, order management, and pre-sales/after-sales customer support. Ensure the website is fully adapted to overseas market requirements in terms of language, design, payment methods, logistics information, and compliance standards. 2.跟踪和分析品牌指标: 如销售额、转化率，客单价等，基于用户行为数据与转化漏斗，持续优化网站信息架构、落地页转化效率与用户购物路径，提升网站整体效果。 Performance Tracking & Data Analysis Monitor and analyze key business metrics such as sales revenue, conversion rate, average order value (AOV), and other performance indicators. Continuously optimize website information architecture, landing page conversion rates, and customer purchase journeys based on user behavior data and conversion funnel analysis to improve overall website performance. 3.品牌社交媒体账户和KOL/KOC管理：管理品牌社交媒体账户的内容发布，效果反馈，以及品牌合作的合作方案以及合作效果监管。 Social Media & Influencer Management Manage the brand’s social media accounts, including content planning, publishing, performance analysis, and optimization. Develop and oversee collaboration strategies with KOLs and KOCs, monitor campaign performance, and maximize partnership effectiveness. 4.团队协作和流程优化：积极与内外部各部门协作，保障整体业务流程合规，从产品，业务效率等多角度提供针对品牌长期运营的方案和策略。 Cross-Functional Collaboration & Process Optimization Work closely with both internal and external teams to ensure smooth and compliant business operations. Contribute strategic recommendations for long-term brand growth by improving product positioning, operational efficiency, and overall business performance. 任职要求： Qualifications 1、本科以上学历，本科及以上学历，5年以上跨境电商独立站运营经验，具备独立站从0到1搭建或核心增长期操盘经验者优先； Education & Experience：Bachelor’s degree or above. Minimum of 5 years of experience in cross-border e-commerce and independent website operations. Candidates with hands-on experience building and scaling a DTC brand website from 0 to 1 or leading growth-stage operations are highly preferred. 2、熟练操作Shopify建站平台，熟悉独立站后台功能配置与优化。熟练掌握数据分析工具，能基于数据做出运营决策； Technical & Analytical Skills：Proficient in Shopify store setup, management, and optimization. Familiar with website backend configuration and operational best practices. Strong data analysis skills with the ability to make data-driven operational decisions. 3、语言能力：英语6级以上，能够用于工作语言； Language Skills：CET-6 or above, with English proficiency sufficient for daily business communication and professional working environments. 4、跨境运营：了解跨境物流基本链路与合规要求，有美国，加拿大，澳大利亚等市场实际运营经验者优先。 Cross-Border E-commerce Expertise：Familiar with international logistics processes and cross-border compliance requirements. Experience operating in markets such as the United States, Canada, Australia, or other major overseas markets is preferred. 5、有丰富的电商销售分析经验，对提高销售业绩的相关要素能作出分析和判断，并能持续分析和改进销售方法； Strong experience in e-commerce sales analysis, with the ability to identify key drivers of sales performance, evaluate business opportunities, and continuously optimize growth strategies and sales methods. 6、具备良好的团队协作能力，较强的目标管理能力和执行力； Excellent teamwork and collaboration skills, with strong goal management, project management, and execution capabilities. 7、工作认真负责，积极主动，较好的抗压能力和较强的团队合作精神。 Highly responsible, proactive, detail-oriented, and results-driven. Able to work effectively under pressure and demonstrate a strong team-oriented mindset.

其他信息: 语言要求：不限; 行业要求：批发/零售

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