【上海 Omni-Retail Senior Manager招聘】-猎头顾问上海招聘信息-猎聘

李女士 2天前在线已认证

猎头顾问 · 瑞福仕（上海）人力资源管理咨询有限公司

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职位介绍: MAIN RESPONSIBILITIES 1. Channel Architecture & Positioning · Lead the E-Commerce strategy aligned with maison priorities and market opportunities. ·Strategic Roadmap: Define the "Reason for Being" for each digital platform within the China ecosystem. Ensure each channel targets the right consumer segment and serves a specific purpose in the omni- journey · Balanced Growth: Monitor and optimize e-commerce penetration. Ensure that digital growth enhances brand equity and drives high-value traffic to physical boutiques. 2. Traffic Acquisition & Customer Engagement ·Elevate the Customer Service function from transactional support to "Digital Clienteling." Define service protocols that mirror the in-store experience. · Traffic Acquisition & Conversion: Drive digital traffic with strategic planning on TA segmentation via performance media, SEO/SEM and platform collaborations. ·Growth through Service: Leverage service touchpoints to capture client data and preferences, feeding insights back to the CRM team to drive personalized outreach. · Clienteling Tools Integration: Empower customer service ambassadors with the tools to close sales or bridge the gap to an in- store private client advisor. 3. Omni-Touchpoint Excellence · Holistic Operations: Oversee the operational health of the Official Boutique, WeChat Mini-program, Tmall Luxury Pavilion, and JD Luxury. Lead the continuous development on supply chain coordination, customer care integration and tech reliability. ·Seamless O2O Integration: Lead the implementation of omnichannel services (Click-and-Collect, BAA, Remote sales etc.) to ensure the seamless omnichannel consumer journey. ·Platform Governance: Ensure all third-party platforms and internal teams adhere to strict luxury visual and operational standards. QUALIFICATION, EXPERIENCE & SKILLS REQUIRED Education: Bachelor's degree or above Language: Fluent in English and Chinese Professional experience & know how: · 10+ years in Consumer goods industry. Abackground that blends E-commerce operations with a deep understanding of Retail/Service excellence ·Comprehensive knowledge of Tmall, JD and Wechat ecosystems is a must · Experience with customer service management Technical & management skills: · Good skills for office software, excellence in BI tools will be a plus · Solid leadership experience ·Strong communication skills · Project management skills, able to coordinate various stakeholders Personal & Interpersonal skills: ·Strong sense of luxury industry · Analytical mindset Able to deal with ambiguity .Change management ·Strong communication and interpersonal skills ·Strong integrity ·Critical& Creative mindset

其他信息: 语言要求：普通话 + 英语; 行业要求：批发/零售

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