【上海市场主管招聘】-猎头顾问上海招聘信息-猎聘

文女士 35分钟前在线已认证

猎头顾问 · 沈阳领英人力资源服务有限公司

聊一聊

职位介绍: Responsibilities:工作职责 Brand Marketing - Develop and implement brand marketing strategies that define and amplify unique brandtone and identity. - Conduct thorough analyses of the competitive landscape to identify opportunities for differentiation and market positioning. - Collaborate with creative teams to produce content that embodies brand essence and resonates with target audiences. - Engage in ongoing market research to stay abreast of industry trends, consumer preferences, and competitor activities. - Partner closely with the sales team and franchisees to align marketing efforts with overall business objectives and strategies. - Evaluate the effectiveness of brand marketing initiatives through KPIs such as brand recognition, sentiment analysis, and market share. - Foster strong relationships with external agencies and partners to execute brand marketing campaigns effectively, and control the marketing budget in general. Digital Marketing - Develop and execute digital marketing strategies to expand brand presence online. - Create and publish engaging content aligned with target audience needs with 3rd agancy. - Manage and optimize social media platforms,websites,and other digital channels to increase user engagement and brand awareness. - Monitor and evaluate the performance of digital marketing campaigns using data analytics tools, adjusting strategies based on results. Channel Marketing - Develop and implement channel marketing strategies and activities to increase exposure and sales of products across various distribution channels. - Work closely with sales teams and franchisees to understand market demands and customer feedback, adjusting marketing strategies accordingly. - Coordinate partnerships with different sales channels to ensure smooth execution of marketing activities. - Monitor and evaluate the effectiveness of channel marketing activities, contributing positively to sales growth. Experience/Education Required - More than 5 years of relevant work experience,familiar with the effective operation mode and marketing methods of high-end products in the domestic market. - Experience in brand event planning and digital marketing in the furniture or luxury goods industry are preferred. - Have comprehensive brand and market management experience and vision. - Have good resource with marketing venders, possessing extensive industry connections and resources - Able to adapt to frequent business trips Personality Required - Excellent communication skills and execution ability. - Proactive, organized, efficient,timely, and accurate. - Outgoing personality, quick adaptability, excellent negotiation skills, and proficient in customer relationship management. - Committed to goals oriented towards both company and clients. - Demonstrates strong sense of responsibility and self-discipline - Teamwork spirit, capable of collaborating with team members and other departments to accomplish tasks. - Fluency in written and spoken English is preferred Key Performance Index of this position - qualified store traffic generation - ROI on marketing investments - followers’ om target platforms - engagement on target platforms - brand awareness recognition.

其他信息: 语言要求：英语; 行业要求：家具/家居

猎聘温馨提示：

1. 如您发现平台内招聘方存在以下违规行为的，请立即举报

· 扣押您的身份证件或者其他证件；
· 要求您提供担保人、担保金或者以其他名义向您收取财物（如培训费、体检费、资料费、置装费、押金等）；
· 强迫您入股或者向您集资；
· 以招聘名义牟取不正当利益；
· 发布虚假招聘广告信息；
· 工作时长违反劳动法规定；
· 存在其他损害您的合法权益的行为。

2. 如您应聘的岗位属于涉外劳务合作/海外岗位的，请务必核实招聘方对外劳务合作资质取得情况，同时注意自身资金安全，防范招聘欺诈。

猎聘温馨提示：

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