KOL 达人管理经理_CIIE 35-60k·13薪
上海-浦东新区 8年以上 统招本科 招1人 10月30日更新
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五险一金 年终奖金 带薪年假 餐费补贴 通讯津贴 车辆津贴 公司规模大 发展空间大 管理规范
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职位介绍
职位原因: 为匹配公司抖音业务增长战略,完善达人营销体系,聚焦达人策略制定; 全品类达人资源整合;优质资源沉淀复用;通过KOL矩阵搭建,优化合作结构,从而驱动各品类业务高效增长 Are you looking for a Digital Influencer business development role that allows you to elevate enterprise level strategy and build sustainable influencer asset portfolios? If so, this KOL BD Mgt role could be an excellent opportunity to consider. As a KOL BD Mgt member, you will oversee cross-category influencer strategy and KOL portfolio management. Reporting directly to the social & digital commerce leader, you will partner closely with procurement and cross-functional business teams to drive efficient growth of category KOL business. This role will provide YOU the opportunity to lead key initiatives to progress YOUR career. These responsibilities include the following: 1. Monitor the influencer marketing ecosystem such as Douyin, and other mainstream platforms, benchmark competitor’s KOL portfolio strategies, and craft the company’s short-term and long-term category-level KOL development roadmap. 2. Provide data-driven strategic recommendations to internal stakeholders, compare internal KOL operation mechanisms with industry peers, mobilize cross-functional teams to implement strategic adjustments, capability building and resource allocation plans. 3. Identify high-value KOL cooperation opportunities for different product categories, deliver tailored strategic solutions to category verticals, and summarize replicable best practices for cross-business deployment. 4. Empower and coach business teams on KOL marketing logic, develop differentiated KOL cooperation programs aligned with corporate top-level strategic priorities. 5. Routinely communicate KOL portfolio performance with cross-functional marketers, diagnose existing problems and deliver targeted strategic support. Why You Basic Qualifications 1. Bachelor’s degree or above in Marketing, Public Relations or related majors. 2. 2+ years of professional experience in influencer strategy, KOL portfolio management or marketing consulting projects. 3. Solid experience in cross-category resource integration and end-to-end commercial negotiation with premium/mid-tier influencers. 4. Proven project management capabilities in commercial marketing scenarios, capable of coordinating multi-department resources to deliver strategic targets. Preferred Qualifications 1. Deep understanding of multi-category influencer portfolio logic and mainstream platform ecosystem; FMCG, beauty and health & wellness industry experience is preferred. 2. Strong stakeholder influencing ability with zero-authority influence experience across cross-functional teams. 3. Exceptional verbal and written English & Chinese communication skills, capable of compiling professional strategic reports and SOP documents.
其他信息
行业要求:日化,食品/饮料/酒水
所属部门:战略市场部

公司简介

赫力昂的前身 -- 葛兰素史克消费保健品业务在中国发展逾30年。 赫力昂(Haleon)旗下的品牌深受全球亿万消费者和专业人士的信赖。集团在170个市场拥有超过22000名员工,携手践行“以人为本,提升每日健康”的公司使命。 赫力昂(Haleon)的产品组合涵盖五大品类:口腔健康、疼痛管理、呼吸健康、消化健康、营养健康。赫力昂将深受信赖的科技和对人类健康的理解相结合,打造经典的每日健康品牌,包括钙尔奇、善存、舒适达、芬必得、扶他林、新康泰克、百多邦、辅舒良、保丽净等。
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更新时间:2026-10-31