电商销售经理 (拼多多等) 20-25k·13薪
上海 5-10年 本科 招1人 8月13日更新
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五险一金 商业保险 发展培训计划 21天年假 产品福利 高端医疗
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王女士 6小时前在线 已认证
Sr. TA Specialist · 易富贸易
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职位介绍
The National Account Manager - PDD, Kwai, others role is responsible for managing and growing assigned ecommerce accounts including Pinduoduo, Kwai and other emerging digital commerce platforms. The role drives sales performance through effective customer management, business planning, promotional execution, and cross-functional collaboration while ensuring alignment with company commercial objectives. Business Management & Sales Delivery • Develop and execute annual business plans to achieve revenue, shipment, depletion, and profitability targets for - PDD, Kwai, other emerging channels. • Manage distributor performance and ensure alignment with company commercial objectives and growth priorities. • Monitor channel performance against agreed KPIs and proactively identify growth opportunities and risk mitigation actions. • Lead monthly and quarterly business reviews with distributors and internal stakeholders. Platform & Customer Relationship Management • Build and maintain strong working relationships with relevant platform teams, distributor partners, and key external stakeholders. • Collaborate with platform category and marketing teams to secure strategic resources, visibility opportunities, and participation in key platform initiatives. • Monitor platform policy changes, category developments, and competitive activities, ensuring timely response and execution. Commercial Planning & Promotional Management • Develop annual promotional calendars aligned with brand and commercial objectives. • Lead planning and execution of major shopping festivals and promotional events, including Double 11, 618, Super Brand Day, and other platform campaigns. • Manage sales forecasting, inventory planning, and promotional investment to maximize ROI and support commercial objectives. • Track and evaluate campaign effectiveness, identifying opportunities for optimization and future growth. Analytics & Business Insights • Analyze sales performance, consumer behavior, traffic metrics, conversion trends, and category dynamics. • Develop regular business reports and performance dashboards to support decision-making. • Generate actionable insights and recommendations to improve sales productivity, marketing effectiveness, and consumer engagement. • Monitor competitor activities and market trends to identify emerging opportunities and potential risks. Cross-Functional Collaboration • Partner with Marketing, Trade Marketing, Sales operation, Demand Planning, Finance, Supply Chain, Legal teams to ensure seamless execution of business plans. • Support new product launches, promotional campaigns, and strategic initiatives across the ecommerce channel. • Coordinate issue resolution and ensure timely execution of operational requirements. Financial & Investment Management • Manage channel budgets, promotional investments, and customer funding in accordance with company guidelines. • Monitor spending effectiveness and ensure accurate reconciliation and compliance with internal controls. • Support forecasting and financial planning processes for the ecommerce business. 职位要求: Bachelor's degree in Business, Marketing, Commerce, or a related field. Minimum 5-8 years of sales, key account management, distributor management, or commercial experience within FMCG, beverage, wine & spirits, retail, or consumer goods industries. Proven experience managing distributors, developing Joint Business Plans (JBP), and delivering sales and profitability targets. Strong understanding of route-to-market strategies, distributor operations, and channel management. Demonstrated ability to analyze sales performance, identify opportunities, and make data-driven business recommendations. Strong commercial acumen with experience in pricing, promotions, trade investment, and demand forecasting. Excellent stakeholder management and relationship-building skills, with the ability to influence both internal and external partners. Highly collaborative, with proven success working cross-functionally with Sales, Marketing, Trade Marketing, Finance, and Supply Chain teams. Strong communication, negotiation, and presentation skills. Results-oriented, proactive, and able to manage multiple priorities in a fast-paced environment. Proficiency in Microsoft Excel, PowerPoint, and sales reporting tools. Fluent in Mandarin and English, both written and spoken. Experience in wine, spirits, beverage, or premium consumer goods categories will be highly regarded.
其他信息
行业要求:消费品
所属部门:电商部

公司简介

Treasury Wine Estates(TWE)富邑葡萄酒集团是国际知名的上市葡萄酒集团,旗下拥有多个全球并屡获殊荣的葡萄酒品牌,包括: 全球高端奢侈葡萄酒品牌Penfolds奔富、洛神山庄、纷赋酒庄、贝灵哲酒庄、璞立酒庄、领麓酒庄等。 富邑集团专注于全球多国原产地品质葡萄酒酿造,以多元品牌力驱动市场发展,在包括澳大利亚巴罗萨谷、美国纳帕谷、新西兰马尔堡、法国波尔多、意大利托斯卡纳等世界各大知名葡萄产区拥有超过 12,700 公顷的高品质葡萄园以及先进生产设备。标志性葡萄酒销往全球 70 多个国家,凭借始终坚守的匠心工艺和非凡品质获得了全球市场与消费者的广泛认可。 作为中国市场的积极参与者与共创者,富邑集团持续深耕中国市场,并与合作伙伴一同携手,支持中国葡萄酒教育、加深葡萄酒文化交流,助力中国葡萄酒业发展。 富邑集团全球旗下2,500多名优秀人才,致力于共同构建具有包容性、公平性和多样性的国际化工作环境。集团同仁深信力量来自于广泛多样的背景、想法、文化、才能和声音,并希望与全球员工携手,共同实现可持续发展的长远未来。 Treasury Wine Estates (TWE) is one of ******************* listed wine companies, with a rich heritage and a portfolio of some of the most recognized and awarded wine brands in the world, including global luxury icon Penfolds, Rawson’s Retreat, Wolf Blass, Beringer, Beaulieu Vineyard, and Stags' Leap Winery. TWE is focused on multi-countries-of-origin portfolio premiumization and brand-led marketing, with more than 12,700 planted hectares of world-class production vineyards and facilities in internationally recognized regions. TWE iconic wines are sold in more than 70 countries across the world and have been widely recognized by the global market for the world class winemaking and extraordinary quality. As an active and committed participant, TWE has been contributing to the Chinese market, and collaborates with partners to support the promotion of wine knowledge and appreciation, cultural exchange, and act as a driving force fueling the development of the China wine industry. TWE employs more than 2,500 talented wine and industry professionals across the globe, working collectively to create a vibrant environment anchored by inclusive leadership, flexibility and diversity of people and thought. We believe our strength comes from our vast and varied backgrounds, ideas, cultures, talents, and voices. We hope to join hands with our global employees to cultivate a brighter future of long-term sustainable development of the company.
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更新时间:2026-08-16