【广州市场经理/Marketing Manager (2B, 饮品渠道)招聘】-菲仕兰广州招聘信息-猎聘

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Talent Acquisition · 菲仕兰

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职位介绍: 此职位属于荷兰皇家菲仕兰专业乳制品事业部（专业乳制品事业部旗下拥有黑白淡奶，迪比克黄油，迪比克喷罐奶油，菲鸟植脂末等产品）。 What You Will Do:  Channel Strategy & Market Planning  Develop and execute mid-to-long-term marketing strategies for beverage channel in alignment with overall business goals and FrieslandCampina Professional’s strategy  Conduct in-depth analysis of market trends, competitive landscape, operator needs, application framework, and growth drivers in the channel; identify growth opportunities and formulate operator-centric channel marketing plans  Lead the annual marketing plan for the channel, set clear objectives, and drive cross-functional implementation  Channel Development & Brand Building  Develop channel development plan and execute integrated channel activities for owned channel (focused on HK style restaurants), including but not limited to operator-centric application development, channel campaign, joint promotions with key accounts, tradeshows to enhance brand awareness and increase penetration  Drive B&W brand building in owned channel, design and execute brand building activities  Develop and implement Direct strategic accounts marketing plans, work closely with sale steam to deepen strategic partnerships and drive business growth  Develop and implement Indirect Accounts penetration marketing plans, works closely with sales to drive brand/customer preference and business growth  Application Innovation & Portfolio Management  Develop and sharpen channel and operator insights, translate insights into owned channel development opportunities  Monitor application innovation trends in owned channel, drive new application development and expand existing FC-P product usage in new application/segments  Manage and optimize portfolio for FC-P China Beverage Channel (EVM, SCM, Milk, etc), incl daily product management throughout the lifecycle such as monitoring and implementing compliance (eg, GB regulation change) and packaging changes  Conduct category sales analysis, identify performance gaps, and formulate improvement plans to drive portfolio growth and profitability  Collaborate with regional and global channel/category teams and R&D/TSS/Sales team to develop and execute 3-year category innovation plan  Drive new product development of owned categories (EVM, SCM, Milk, etc), incl KA innovation projects, lead new product launches to drive growth  Manage FC-P EC channel pricing monitoring program What We Ask:  Minimum 8 years of marketing experience, familiar with B2B/foodservice, experience in beverage or culinary channel is preferred  Proven track record of channel marketing activations, category management experience or successfully new product launch record is preferred  Proven experience in directly engaging with key accounts. Demonstrated ability to build trust, manage customer relationships, and translate operator needs into actionable marketing initiatives that drive joint business growth  Excellent cross-functional collaboration and communication skills, able to work effectively with sales, R&D, TSS (technical sales) teams, as well as regional/global teams  Strong project management skills, capable to handling multiple marketing initiatives simultaneously and delivering on time  Self-motivated, result-oriented, and capable of working independently  Innovative and creative, able to proactively explore new marketing initiatives and growth opportunities  Familiar with Cantonese culture, ability to speak in Cantonese or living experience in Guangdong area is preferred  Familiar in English, ability to use English as a working language  People management experience is a plus

其他信息: 语言要求：英语、粤语; 行业要求：全部行业

公司简介

FrieslandCampina is far more than a dairy-based beverage, a piece of cheese, or a set of ingredients. Every single day we work hard to make a real difference in the life’s of millions of people. For our farmers, our employees, our consumers and the companies we work with. We have a rich history. In 1871 a group of farmers started a cooperation in the Netherlands. Since then, we have grown out to be one of the biggest dairy-companies in the world. FrieslandCampina’s purpose is 'nourishing by nature'. It stands for better nutrition for the world, a good living for our farmers, now and for generations to come. We have a rich history of collaboration, innovation and sustainability.

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公司信息

菲仕兰

关注

企业行业：食品/饮料/酒水

人数规模： 1000-2000人

职位地址：广州-白云区增槎路

注册资本： 823.97万人民币

经营范围：预包装食品（含冷冻冷藏、不含熟食卤味）;乳制品（含婴幼儿配方乳粉）的批发、进出口、佣金代理（拍卖除外），并提供相关配套服务；企业管理咨询、商务信息咨询、投资咨询（不涉及国营贸易管理商品，涉及配额、许可证管理的商品按国家有关规定办理申请）。【依法须经批准的项目，经相关部门批准后方可开展经营活动】

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