善存高级品牌经理Senior Brand Manager, Centrum 30-50k
上海-浦东新区 5-10年 统招本科 招1人 7月24日更新
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五险一金 年终奖金 带薪年假 定期体检 餐费补贴 通讯津贴 交通补助 弹性工作 扁平管理 岗位晋升
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职位介绍
Job Description About the role Role Title: Senior Brand Manager, Centrum Report to:Senior Marketing Manager, Centrum Location: Pudong Qiantan Office, Shanghai, China As a Senior Brand Manager, you will be responsible for the effective deployment of global strategies. You will also provide execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: • Lead Strategic direction for Centrum Advanced Line annual marketing strategy & communication plan, focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams. • Lead deployment for CBEC Advanced Line, including current advanced product development and upcoming new product launch and development to meet business target. Assets, tool kit & communication guide development, media/social investment plan, grounded in consumer and customer insights should be a must. • Lead CBEC DY DP marketing activation to help accelerate DY DP business with end-to-end management. Be responsible for Centrum DY share growth. • Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs. • Collaborate with the trade & sales team to drive strong customer engagement and in-store support • Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: • Bachelor’s degree • 6 or more years of brand/product marketing experience in Consumer Products • Experience delivering insights-based consumer communications and brand share growth Preferred Qualifications: If you have the following characteristics, it would be a plus: • Master’s degree • Strong financial capabilities and business acumen • Experience working in a fast paced, entrepreneurial environment • Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
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公司简介

赫力昂的前身 -- 葛兰素史克消费保健品业务在中国发展逾30年。 赫力昂(Haleon)旗下的品牌深受全球亿万消费者和专业人士的信赖。集团在170个市场拥有超过22000名员工,携手践行“以人为本,提升每日健康”的公司使命。 赫力昂(Haleon)的产品组合涵盖五大品类:口腔健康、疼痛管理、呼吸健康、消化健康、营养健康。赫力昂将深受信赖的科技和对人类健康的理解相结合,打造经典的每日健康品牌,包括钙尔奇、善存、舒适达、芬必得、扶他林、新康泰克、百多邦、辅舒良、保丽净等。
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更新时间:2026-08-05