【深圳 Content & Social Marketing Manager招聘】-Mercado Libre深圳招聘信息-猎聘

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招聘专员 · Mercado Libre

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职位介绍: Key Responsibilities: ⦁ Plan and implement go-to-market content strategy and roadmap to drive with CBT business objectives. ⦁ Developing and composing marketing content into various content tools (articles, success stories) posted on social ⦁ media for seller engagement and education. ⦁ Create innovative and scalable marketing campaigns, including content marketing, social engagement and industry ⦁ media exposure. ⦁ Maintaining MELI CBT China social media channels (WeChat official account) to deliver strong marketing messages ⦁ to the market. ⦁ Identify and activate all high potential online channels to deliver key messages and campaigns. ⦁ Design and track marketing and education metrics, always seeking ways to improve. ⦁ Drive and maintain MELI CBT's content knowledge hub to improve the quality of seller communication and ⦁ education. ⦁ Ongoing communications on progress and results with global and China stakeholders. Requirements: ⦁ Bachelor’s degree or above in Business, Marketing, Communication or a related field. ⦁ 5+ years successful track records of content marketing, articles composing and content management ⦁ experiences (past contents/social media portfolio needed) within e-commerce. ⦁ Demonstrate strong ability to organize, plan, prioritize, and meet deadlines through process improvements ⦁ and communication practices ⦁ Excellent verbal and written communication and interpersonal skills, with the ability to build relationships and ⦁ influence stakeholders across all levels of the organization. ⦁ Ability to use hard data and metrics from disparate data sources to measure marketing performance, determine improvements and innovations  Relentlessly strive for high standards and have an eagle eye for detail ⦁ Native Mandarin speaker and professional English speaker, Spanish is a plus. Location: Shenzhen/Shanghai, China

其他信息: 语言要求：英语; 行业要求：全部行业

公司简介

Mercado Libre成立于1999年，总部位于阿根廷布宜诺斯艾利斯。作为拉丁美洲数字经济发展的重要推动者，Mercado Libre一直致力于通过技术革新为拉美消费者提供更加优质的全域化电商消费体验，业务涵盖电商平台(Mercado Libre)、数字银行（Mercado Pago）、物流（Mercado Envios）、广告（Mercado Ads）、SaaS服务等领域，在拉美18个国家地区持续保持着市场优势。自2019年进入中国市场以来，Mercado Libre已累计服务数万家中国品牌及卖家，通过巴西、墨西哥、智利、哥伦比亚、阿根廷、乌拉圭 6大核心站点搭建高效出海通道，触达数亿拉美消费者。

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