Brand Manager-ONC-GE 品牌经理-肿瘤产品线-广阔市场 35-40k
上海-静安区 5-10年 本科
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王先生 5小时前在线 已认证
教务管理 · 辉瑞中国
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职位介绍
负责GE BU肿瘤产品市场策略的执行 Why Patients Need You Pfizer's marketing and market research teams position our product portfolio to meet the needs of patients and health care providers. Whether you are involved in marketing, planning, forecasting, or implementation, your contribution will be important to understanding patients’ needs and the market insights so that we can create value that changes patients’ lives. What You Will Achieve You will be in an important and exciting role of providing marketing direction for Pfizer’s wide array of products. Your coordination skills will be helpful in managing the marketing plan and launching programs to create demand for product lines. You will evaluate brand performance periodically and recommend product development or enhancement as well as oversee development of marketing material. Your leadership skills will be useful to provide direction to the sales force for activities, such as advertising, public relations and product strategy implementation to achieve product marketing objectives. As a Manager, you provide guidance to operational teams for managing projects. Your planning skills will help in preparing forecasts for resource requirements, and providing areas of improvement for products, processes or services. Through your comprehensive knowledge of principles, concepts and theories of the discipline, you will also work towards advancing new concepts and methodologies. You will be able to take a leadership role to facilitate agreements between different teams. It is your hard work and focus that will make Pfizer ready to achieve new milestones and help patients across the globe. How You Will Achieve It * Provide guidance, lead/co-lead projects, manage own time to meet objectives and plan resource requirements for projects across the division. * Lead the development of the business plan for the in-market and pipeline products. * Manage strategy development and execution to maximize revenues. * Develop awareness campaigns, congress content in partnership with the Medical team. * Develop channel specific customer segmentation and go-to-market models, Life-cycle Management plan for Brand or Portfolio. * Select best fitting modules for local needs for campaign development. * Manage cross-functional brand leadership across Field Force, Account management, medical, legal, regulatory, etc. * Lead in-country cross-functional team and work in collaboration with global cross-functional teams in order to coordinate the activities of these teams to achieve brand objectives. * Forecast brand performance and track progress towards target. * Manage local agencies for trans-creation and validate brand-specific messages, design training. * Ensure that customer and patient insights as well as market issues are well understood and processed into the local and European business plans. * Drive market intelligence gathering initiatives for existing and new products by liaising with the sales teams and market research agencies. Qualifications * Bachelor's Degree is required, Master degree or MBA is preferred; * Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical manicuring related majors is preferred; * At least 5 years working experience in Pharmaceutical industry; * Experience of managing revenues and costs is required; * Knowledge of Marketing Mix principles, business acumen and marketing execution is must have; * Preferred demonstrated initiative, strong strategic and leadership skills; * Track record of working collaboratively across functions; * Product management experience; * Fluent in written and spoken English is required; * Advanced Microsoft Office capabilities, particularly Excel, PowerPoint and Word is must have.     Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research #LI-PFE
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公司简介

辉瑞公司(Pfizer Inc.)创建于1849年,总部位于美国纽约,是一家以科学为基础的、创新的、以患者为先的生物制药公司。辉瑞的使命是“为患者带来改变其生活的突破创新”。 在辉瑞,我们通过科学和全球资源为人们提供治疗方案,以延长其生命,显著改善其生活。在医疗卫生产品的探索、研发和生产过程中,辉瑞始终致力于奉行严格的质量、安全和价值标准。 我们在全球的产品组合包括创新药品和疫苗。每天,辉瑞在发达和新兴市场的员工都在推进人类健康,推动疾病的预防、治疗和治愈,以应对挑战我们这个时代的顽疾。 辉瑞还与医疗卫生服务方、政府和社区合作,支持并促进世界各地的人们能够获得更为可靠和可承付的医疗卫生服务。这与辉瑞作为一家全球卓越的创新生物制药公司的责任是一致的。170余年来,辉瑞一直致力于为所有依赖我们的人带来改变。 辉瑞于1989年进入中国市场。扎根中国30余年,辉瑞已成为在华主要的外资制药公司之一。2021年是辉瑞新征程的开始。迄今已有170余年历史的辉瑞正在迈入全新时代,成为一家以科学为基础的、创新的、以患者为先的生物制药公司。目前辉瑞在中国业务覆盖全国300余个城市,累计投资超过15亿美元,并设立了1家先进的生产设施,2个研发中心(分别位于上海张江高科技园区和武汉光谷),在华有近7,000名员工分布于业务、研发和生产等领域。辉瑞在华上市了五大领域的高品质创新产品,包括肿瘤、疫苗、抗感染、炎症与免疫、罕见病等多个领域的处方药和疫苗,强大完善的产品线旨在满足生命各阶段的健康需求。 多年来,辉瑞始终致力于“成为中国医疗卫生体系重要组成部分”,运用全球医疗资源,与社会各界合作,积极推进中国健康事业。未来,辉瑞将继续践行“为患者带来改变其生活的突破创新”的使命,秉承“科学致胜”的理念,以创新为动能,与中国政府部门和社会各界合作,积极引进突破性的创新药物,探索药物可及性创新方案,及时惠及中国患者,助力“健康中国2030”宏伟目标的实现!
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