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- 职位介绍
- Job Overview - China Blue Buffalo brand marketing lead to drive brand equity and growth strategy with key responsibility in communication strategy development & deployment, integrated marketing campaign, portfolio architecture. - The role requires solid marketing brand building experience and collaboration capability to develop & align brand strategy and drive brand initiatives execution across teams Brand Strategy & Global Connection - Develop Brand communication strategy in collaboration with global BDT team - Support Marketing director in total brand growth strategy - Actively participate in brand alliance and communication with global brand team Brand Communication & activation to drive brand equity and growth pillars - Develop Brand communication strategy in collaboration with global BDT team - Lead creative and master assets and brand tool kits development - Lead Integrated marketing campaign in collaboration with channel marketing, sales team - Lead brand activation framework and drive cross team to deliver overall brand growth pillars Portfolio development - Input and align local portfolio architecture and roadmap with global BDT team/local CMI to ensure local consumer and strategy relevance - Input and align NPD development project with global BDT team on 4P recommendations Education and Experience • Bachelor's Degree • At least 8 years marketing experience in multinational company of FMCG industry • Sufficient experience and expertise in brand management and brand building • Pet care experience and/or related category (infant baby nutrition/health care) is highly preferred • Strong communication and presentation skills in Chinese and English orally and written • Global communication experience and omni-Channel / digital working experience will be plus
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