【Account Executive招聘】_霍夫曼公关顾问(北京)有限公司招聘信息-猎聘

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HR · 霍夫曼公关顾问（北京）有限公司

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职位介绍: 1.Knowledge of Agency Life/Clients/Technology - Possess detailed level of understanding relative to each account/marketplaces/ competitive landscape in the B2B industry - Understand client’s business objectives - Possess strong tactical skills and motivation to grow in all areas 2. Project Management - Support account lead in driving all day to day components of a PR program - Possess good and evolving presentation skills 3. Client Management Skills/Strategic Thinking - Exhibit “can do” attitude in all aspects of client activities and press contact - Perform basic research focused on snapshot analysis of client clips/coverage and supporting press climate analysis - Move toward building strategic consulting abilities by providing recommendations based on contributions from senior HA account leads - Provide senior HA manager with solutions rather than merely defining problems - Emphasize attaining viable and measurable client program results 4. Digital/IMC - Have a good understanding about digital media channels and develop knowledge and insights on how to incorporate conventional media with social media - Use social media channels personally and learn how they are evolving on an on-going basis - Applies a global lens to communication strategies - Digital strategies are an expected component of the agency’s strategic thinking, communications plans, and client/influential engagement; apply a digital mindset as part of how we think about communication strategy 5. Media/Analyst Relations - Foster relationships with reporters and analysts - Take responsibility for proactive/reactive media/analyst relations, ongoing review of Ed/Cal to identify opportunities for clients - Focus on media relations; emphasis on building relationships with clients’ target influencers, overall, to help facilitate ongoing and future coverage - Facilitate media and analyst relations by providing value-add service and content - Support selective media interviews and events, generally in concert with AM 6. Writing Services - Demonstrate strong written skills for basic press materials (bios, corporate backgrounders, factsheets, product/services sheets) - Develop and hone writing skills for complex press materials (persuasive pitch letters, basic news releases, case studies, event wrap up reports) - Research and write value-add reports relating to briefing documents, media/client/ industry/competitive landscape insights 7.HA Services - Participate in “lunch bucket” presentations - Participate in HA committees to support company initiatives (e.g. hiring, HA moments, marketing, etc.) - Gain an understanding of and effectively work with all satellite and global offices

其他信息: 行业要求：全部行业

公司简介

The Hoffman Agency is a Silicon Valley based high-tech public relations company with a strong regional presence in Asia Pacific. Hoffman Asia Pacific (AP) leverages the expertise and infrastructure of a global agency to develop and execute campaigns in multiple countries throughout Asia. We specialize in strategic consulting, helping clients to establish strong and positive reputations through professional PR and marketing communications services. The Hoffman Agency employees work as part of virtual account teams with colleagues from six different markets across the Asia Pacific region, while U.S. support strengthens collaboration to make us a truly global company. Hoffman Asia Pacific is a dynamic, team-oriented, proactive and motivated group of individuals.

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