策略运营总监 薪资面议
上海-静安区 5-10年 本科
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职位介绍
KEY RESPONSIBILITIES Work with planning teams to develop data driven strategies for key clients using company’s proprietary tools, syndicated research, real-time insights analysis including leveraging data from Ali and JD platforms. Answering channel planning related questions from different teams, guide them with different solutions: overall budgeting, market prioritization, effectiveness evaluation, benchmarking, ROI modeling, analytics, etc. Drive business case and contribute to critical and important new business pitches. Help shape consumer insights, strategic thinking, thought leadership and planning product for assigned clients. Train and coach planning team to improve their overall planning capabilities. Enable development of new planning and data products, frameworks and tools working with other function such as research, analytics, data & tech, performance, etc. Require client facing for the assigned key client THE PERSON – COMPETENCIES 7-10 years in media, research, consultant, digital agency Experience of working on planning intensive client or strategy team Experience of working on BAT or have strong knowledge of Ali Strategy Center & Data Bank, JD Jiushu & Shufang is a plus Strong strategic thinking, analytical and numerical abilities, be able to unlock the value in data (to have a purpose and be actionable) Capability work under pressure Capability to manage senior clients Highly collaborative and Team player Excellent presentation, writing and communication skills in Mandarin (native level a must), and English
其他信息
语言要求:英语、普通话
行业要求:全部行业

公司简介

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global advertising agency in marketing, communication, and business transformation. Active across the entire value chain, from consulting to creation and execution, Publicis Groupe offers its clients a unified, fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs across its 20 markets: “Publicis Communications” (Publicis Worldwide with MSLGROUP, Saatchi & Saatchi, Leo Burnett, BBH, and Prodigious), “Publicis Media” (Starcom, Zenith, Mediavest | Spark, and Optimedia | Blue 449); “Publicis.Sapient” a one of a kind global digital platform (Sapient Consulting, SapientNitro, DigitasLBi, Razofish) and "Publicis Health". “Publicis One”, a communications enterprise offering best in class specialization and cross-disciplinary integration for clients, brings all agencies outside of these markets together under one roof. Present in 108 countries, the Groupe employs more than 77,000 professionals.
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