【苏州产品营销经理Product Marketing Manager SPA招聘】-猎头顾问苏州招聘信息-猎聘

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猎头顾问 · 西安贤达企业管理咨询有限公司

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职位介绍: 主要职责 1.价值销售与定位：打造差异化解决方案体系，为销售团队提供工具与知识培训，赋能团队开展价值销售。 2.RFQ 策略与流程管理：搭建并落地 RFQ 全流程管理机制，建立报价 / 不报价决策标准，保障业务方向匹配产品组合战略与增长目标； 3.定价与毛利保障：结合市场行情及利润目标制定价格管控标准，复盘成本构成，守住盈利底线； 4.新兴市场开拓：挖掘、验证新能源汽车、工业精密零部件、医疗器械等潜力应用市场，协同销售输出商业方案，搭建商机渠道； 5.产品战略支撑：收集市场与客户反馈，联动产品工程、研发团队，输出产品优化建议与创新方向； 6.跨部门管理与团队建设：推动销售、工程、运营等部门高效协同；指导培养初级产品营销人员，牵头产品营销职能持续流程优化。任职要求 1.学历背景：本科及以上，营销类、工程类、商科相关专业； 2.从业经验：8年以上 B2B 工业领域产品营销、业务拓展相关经验，具备 RFQ 管理、定价策略、市场拓展实操经验；有汽车、精密制造行业经验优先； 3.成功履历：拥有价值销售落地、开拓并规模化新兴细分市场 / 新产品应用的成功案例； 4.战略分析能力：具备较强战略思维与数据分析能力，独立开展市场调研，输出可落地的上市策略； 5.数据驱动能力：熟练运用 CRM 系统及数据分析工具，搭建指标看板，追踪 RFQ 响应时效、定价效果、商机进展，以数据支撑业务决策； 6.数字化素养：具备数字化思维，擅长流程优化，熟练使用 CRM、SAP、Office365 等工具提升协同效率； 7.协同与领导力：优秀跨部门协调能力，能够推动各职能目标一致；具备人才培养、团队辅导能力； 8.沟通谈判：优秀商务沟通及谈判能力，可对接客户高层及公司内部管理层；语言要求：可熟练使用中英文开展商务工作优先。 Key Responsibilities： ● Value Selling & Positioning: Develop and implement differentiated solution narratives; equip and train the Sales team with tools and knowledge for value-based selling. ● RFQ Strategy & Governance: Define and manage the RFQ process and quote/no-quote decision governance, ensuring alignment with product portfolio strategy and growth priorities. ● Minimum Price & Margin Protection: Establish and enforce minimum pricing guidelines in line with margin targets and market dynamics; challenge cost assumptions to protect profitability. ● New Market Segment Development: Identify and validate attractive new market segments and applications (e.g., New Energy Vehicles, industrial precision components, medical devices); build a business case and pipeline of opportunities in collaboration with Sales. ● Product Strategy & Innovation Input: Translate market and customer feedback into product strategy recommendations and innovation priorities, working closely with Product Engineering and R&D. ● Cross-functional Leadership: Drive alignment between Sales, Engineering, Operations, and other departments; mentor junior product marketing staff; lead continuous improvement initiatives within the PM function. Qualification Requirements ： ● Education: Bachelor’s degree or above in Engineering or Business (Master’s/MBA preferred for advanced commercial/technical expertise). ● Experience: 10+ years of product marketing, business development, or related experience in a B2B industrial environment, including RFQ management, pricing strategy, and market expansion initiatives (automotive or precision manufacturing experience is especially valuable) ● Track Record: Proven success in value-based selling and in launching or growing new market segments or product applications. ● Strategic & Analytical Thinking: Highly strategic mindset with strong analytical skills; able to conduct in-depth market analysis and derive actionable insights for go-to-market strategies. ● Data-driven Leadership: Advanced proficiency with CRM systems and data analytics; develops dashboards and KPIs to track RFQ responsiveness, pricing effectiveness, and pipeline progress, using data to drive decision-making. ● Digital Fluency: Strong digital mindset, adept at optimizing workflows and collaborating across tools/platforms (CRM, SAP, Office 365, etc.) to improve efficiency and transparency. ● Leadership & Collaboration: Excellent cross-functional leadership skills; capable of influencing and aligning stakeholders across departments. Strong team mentorship and people development abilities. ● Communication: Exceptional communication and negotiation skills, with the confidence to engage effectively with senior customer stakeholders and internal executives. ● Language Ability: Proficiency in English and Mandarin Chinese in a professional environment is preferred.

其他信息: 语言要求：不限; 行业要求：汽车零部件及配件

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