【香港 Marketing Head招聘】-猎头顾问香港招聘信息-猎聘

吴女士 2天前在线已认证

经理 · 上海必胜人力资源有限公司

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职位介绍: * Market Strategy & Planning * Develop and execute comprehensive brand promotion, user acquisition, and localized marketing strategies tailored for the Hong Kong market, ensuring full alignment with corporate business objectives. * Conduct in-depth analysis of Hong Kong market trends, consumer behaviors, and competitive landscapes; dynamically adjust marketing mix and resource allocation to capture first-mover advantages. * Digital Marketing & User Growth * Lead precision targeting and performance optimization across online channels (social media, SEM/SEO, EDM, programmatic advertising, etc.) to continuously improve conversion rates and ROI. * Design viral campaigns, KOL/influencer partnerships, loyalty programs, and referral mechanics to boost user engagement, retention, and organic growth. * Brand & PR Management * Plan and execute high-impact brand events, industry summits, media salons, and collaborate with local mainstream media and vertical KOLs to elevate brand awareness and reputation in Hong Kong. * Establish a rapid crisis communication mechanism; maintain strong relationships with regulatory bodies such as the SFC and HKMA, as well as industry associations, to ensure brand compliance and positive public image. * Team & Budget Management * Lead the local marketing team (covering digital, content, events, PR, etc.) and coordinate cross-functional resources (product, operations, legal, etc.) to drive efficient project execution. * Develop annual marketing budgets, implement data-driven performance evaluation systems (ROI, CAC, LTV, etc.), and continuously optimize cost structures to maximize returns.

其他信息: 语言要求：不限

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