【上海 senior brand manager招聘】-猎头顾问上海招聘信息-猎聘

张先生 3天前在线已认证

高级顾问 · 郑州中策人力资源有限公司

聊一聊

职位介绍: Main Responsibilities: STRATEGY: • Providing insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget. Participating in preparing key strategic plans defining volumes, P&L, activity plan. • Managing advertising, promotion, research and market analysis costs • Giving direction on positioning in comparison with competitors’ actions • Verifying former price lists and evaluating the right product mix • New product development (NPD) strategy development • Driving innovation through new product and strategy development COMMUNICATION & MEDIA: • Developing the advertising strategy and managing creative agencies • Monitoring the outputs related to the brand plans and participation in the definition of the promotion strategy • Supervising material development activities (e.g. execution of packaging development and new packaging / labeling projects) • Conventional and digital media mix planning and follow-up RESEARCH & EXPERIMENTATION: • Analyzing results and data of tests, calculating KPIs and proposing actions • Participating in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects COLLABORATION WITH: Sales, Trade Marketing, Finance, Supply Chain etc. About You: Min. Bachelor’s Degree in Marketing or relevant 8+ years of experience in Marketing Expertise in FMCG and Brand Marketing, with a strong emphasis on campaign management NPD experience is a plus Understanding of different markets and cultures Excellent Communication skills Fluency in English proficiency

其他信息: 语言要求：英语; 行业要求：食品/饮料/酒水

猎聘温馨提示：

1. 如您发现平台内招聘方存在以下违规行为的，请立即举报

· 扣押您的身份证件或者其他证件；
· 要求您提供担保人、担保金或者以其他名义向您收取财物（如培训费、体检费、资料费、置装费、押金等）；
· 强迫您入股或者向您集资；
· 以招聘名义牟取不正当利益；
· 发布虚假招聘广告信息；
· 工作时长违反劳动法规定；
· 存在其他损害您的合法权益的行为。

2. 如您应聘的岗位属于涉外劳务合作/海外岗位的，请务必核实招聘方对外劳务合作资质取得情况，同时注意自身资金安全，防范招聘欺诈。

猎聘温馨提示：

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