【上海 Marketing Commercialization（市场营销专员））招聘】-猎头顾问上海招聘信息-猎聘

王女士 2天前在线已认证

咨询顾问 · 北京科锐国际人力资源股份有限公司上海分公司

聊一聊

职位介绍: 【Essential Duties and Responsibilities】 1.Subcategory business P&L owner • Responsible for subcategory business P&L. As key coordinator to collect channel request, monitor performance, analysis business and tracking feedback. • Work closely with cross functions like sales, channel, media, supply chain etc. to drive gross sales, market share. 2.Product Inno & Portfolio management • Fully understand consumer insight, brand vision, positioning, blueprint and business target, to develop innovations OTIF by closely communication with cross-categories & global headquarter. • Manage and monitor sub-category brand contents delivery including global content adaption, local content production with high standard quality. • Portfolio management via efficient communication with CMKT, Sales, Finance and SC to optimize current portfolio DPM and deliver future roadmap. 3.Communication strategy and management • Initiate business driven communication strategy and plan to deliver brand, product message and meet media and business KPI. Work with Media and agency to allocate budget phasing and KPI setting. • Set brand guideline for local owned media content, social and KOL, KOC content by deep familiarity with competitors, consumer insights and category benchmark. • Socialize the storytelling of product, ensure consistency, efficiency and virality. • Deep analysis on key social platforms, especially for RED and Tiktok, to deliver innovative idea and strategy to improve media efficiency. 4.People • Collaborate and influence across the organization to drive communication results and achieve brand goals. Interacts with the cross-function teams. 【Required Skills / Experience / Competencies】 • FMCG (cosmetic, personal care) NPD & IMC Marketing is a must • Social experience, e.g. RED, Tiktok is a must • Over 1 years relevant experience • Proficient in English language • Bachelor’s degree or above 【Preferred Skills / Experience / Competencies】 • Strategic mind set, understands the strategic & tactical nature of the business. • Demonstrate ability to manage up and across organization. • Multi-function and multi-tasking abilities • Manages executions diligently, with keen attention to details • Values others, and cultures • Self-starter and Acts with integrity • Analytical skills • Strong ownership and leadership • Solid knowledge of current social environment and internet technologies • Strong Computer skills, Microsoft Office

其他信息: 语言要求：不限; 行业要求：食品/饮料/酒水,批发/零售

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1. 如您发现平台内招聘方存在以下违规行为的，请立即举报

· 扣押您的身份证件或者其他证件；
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· 存在其他损害您的合法权益的行为。

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