Brand Marketing Lead 70-100k·15薪
上海-徐汇区 10年以上 统招本科 招1人 8月28日更新
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职位介绍
We are looking for a strategic and business-oriented marketing leader to drive the long-term growth and equity of a leading Skin Health brand in China. This role is responsible for shaping brand strategy, driving innovation, leading integrated communication programs, delivering business performance, and developing a high-performing team. The successful candidate will demonstrate the ability to translate consumer and market insights into sustainable business growth. You will also provide budget input and collaborate across functions to drive impactful marketing initiatives: Key Responsibilities ● Support the development and execution of brand growth strategies, including portfolio priorities, brand positioning, architecture, and foundation. Lead the continuous refinement of brand DNA to ensure relevance and differentiation in a competitive landscape. ● Synthesize consumer insights, category trend, and competitive intelligence into actionable foresights. Translate these insights into strategic opportunities that inform brand planning and big bets. ● Drive business performance by monitoring and analyzing brand omni sales performance, market share, penetration and P&L. Identify risks and opportunities and develop actions to accelerate sustainable growth. ● Collaborate closely with cross-functional partners to align marketing strategies with product development priorities and broader business objectives, driving successful innovation launches and sustainable business growth. ● Drive the planning and execution of high-impact events and promotional activities to strengthen brand presence and stakeholder relationships. ● Lead and build a high performing team, fostering a culture of creativity, collaboration, continuous improvement, and professional growth through mentoring marketing professionals. Work closely with social/digital team, and shopper marketing/sales to ensure strategic alignment and seamless go-to-market execution. Required Qualifications ● Bachelor’s degree or above, MBA preferred. ● 8+ years of progressive marketing experience in branding with demonstrated leadership capabilities. ● Proven ability in developing and executing strategic marketing plans, brand building, social/digital and innovation to drive omni channel business growth. ● Proven people leadership experience with a track record of building and developing high-performing teams. ● Strong analytical skills with the ability to derive business insights from complex data. ● Excellent communication and presentation skills in both English and Chinese. ● Exceptional project management skills with the ability to prioritize and manage multiple initiatives in a fast-paced environment. ● Experience in skincare, beauty, personal care, consumer health or FMCG categories is highly preferred. 申请科赴职位前,建议您仔细阅读科赴全球隐私政策。您一旦申请即表示您授权科赴使用您的个人信息用于招聘相关的活动,并保存在科赴的招聘系统或数据库中。我们将根据科赴全球隐私政策对您的个人信息予以负责任的管理、使用与保护。
其他信息
行业要求:日化

公司简介

科赴是全球营收超卓、专注于消费者健康的公司。科赴的前身是强生消费者健康,我们在守护每日健康方面已有逾135年的历史,如今业务已拓展至全球165个国家或地区,为约12亿消费者守护他们日常生活和生命中每一个重要时刻。2023年5月,科赴于纽交所独立上市,正式成为一家独立的消费者健康公司。 在科赴,我们深信每日健康所带来的非凡力量。科赴全球超过22,000名员工致力于提供忠于科学的、受到医疗健康专业人士信赖的产品和解决方案,并通过诸多家喻户晓的品牌,包括泰诺®、美林®、雷诺考特®、息斯敏®、达克宁®、吗丁啉®、露得清®、城野医生®、艾惟诺®、李施德林®、强生®、大宝®和邦廸®, 我们向人们传递这种力量,也为世界带去对每日健康的新诠释。 科赴在中国的发展可以追溯到上世纪80年代。当前,我们的业务遍布中国,拥有1个研发中心、4个工厂和10个物流中心,并在上海、北京、广州、深圳、西安、杭州等地设立区域办公室。科赴中国的1,800逾名员工组成了一支充满活力、多元化的团队——善于洞察、乐于创新、热衷于为世界带来改变。
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更新时间:2026-09-05