【Regional Brand & Community Manager, East招聘】

范女士 30分钟前在线已认证

TA Advisor · lululemon

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职位介绍: Manager, Brand & Community, East Who we are lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in. Reports to Director, Brand and Community, China Location: Shanghai Permanent: Full Time What you’ll do As Manager Brand & Community you are responsible for leading regional Brand & Community team to growing our brand awareness and collective in China, driving desire for our brand and products. You partner with retail leadership to articulate priorities, opportunities and mitigate any risks for different regions, building an annual retail marketing calendar that ensures overall brand consistency whilst also delivering on regional goals. Working closely also with the functional leaders in the Brand Marketing team, you will bring your programs to life flawlessly. Key Responsibilities · You are responsible for delivering our Brand Marketing OKRs in China, delivering programs that support our market expansion & growth plans. · Works directly with retail partners (Area Director, Regional Managers) to create annual market community strategies that drive business results. · Ensuring the strategy is reflective of what is happening in each region and lives and breaths at the local level. · Provide guidance and inspiration to you team as they create and share hyper local community experiences. · Drive impactful initiatives that deliver on our brand awareness goals whilst also nourishing our community. · Drive new market growth and expansion as well as successful new-store openings by creating sustainable and strategic community plans in partnership with the Regional Managers and New Store Opening Team. · Track and measure impact of local tactics and reactive actions (including storytelling, partnerships, guest sentiment, awareness/buzz and traffic) to articulate the results of our local community work. · Coach the teams to create transformative relationships in each community. · Lead and develop multifunctional, high-performing area teams; build a strong pipeline of community leaders. · Drive brand awareness in our emerging markets. · Spark word of mouth conversation about the brand. · Deliver key business results in stores and online. · You own Ambassador relationships and are responsible for the onboarding and animation of ambassador in China. · Be a hell yes for China and delivering on the purpose of lululemon in this part of the world. The Fine Print · Bachelors degree in marketing or business related field and 8 years experience in the marketing field (3 years+ rooted in retail field is a plus). · Effectively bilingual in English and Mandarin. · Successful experience in a management position with proven ability to provide direction to other managers. · Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment. · Strong digital and social media understanding and content creation acumen. · Strategic thinker who has delivered results through execution. · Consumer experience with a youthful, cutting edge, influential brand. · Proven experience developing and driving Digital initiatives from inception to execution. · Excellent managerial skills, with a reputation for being flexible, energetic, hard working, inspirational, enthusiastic. · Communicates with honesty and kindness, and creates the space for others to do the same. · Excellent written and verbal communication skills, Ms Office suite. · Innovative and strategic thinker with data analytical mindset, comfortable with qualitative and quantitative analysis. · Ability to travel and able to work independently with minimal direction, seeking coaching and guidance as needed. · Leads through lululemon’s core values of: honesty, courage, personal responsibility, connection, entrepreneurship, fun. · Lives the sweatlife. NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

其他信息: 行业要求：全部行业

公司简介

关于lululemon lululemon（纳斯达克证券代码：LULU）为瑜伽、跑步、训练等运动及生活场景打造专业的鞋服及配饰，通过推出具有突破性的产品和体验，建立有意义的人际联结，激发潜能，提升人们的幸福感。作为面料创新和功能设计领域的行业标杆，lululemon从全球瑜伽习练者和运动员社群中汲取反馈，持续赋能产品研发。更多信息，请访问lululemon.com。关于lululemon中国 lululemon积极拓展国际业务，中国是重要的合作伙伴。lululemon携手大使，依托门店布局及数字化策略与客人们建立真实的联结，倡导积极健康的生活方式，响应“健康中国”的号召。lululemon的使命是赋能人们感受更好的自己，实现更大的潜能。等待你和我们一起，激发潜能，乐赴未来！

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公司信息

lululemon

关注

企业行业：服装/纺织/皮革

人数规模： 10000人以上

职位地址：上海-徐汇区港汇中心2座

注册资本： 8541.65万人民币

经营范围：许可项目：食品销售；餐饮服务。（依法须经批准的项目，经相关部门批准后方可开展经营活动，具体经营项目以相关部门批准文件或许可证件为准）一般项目：企业总部管理（受母公司及其授权管理的中国境内企业和关联企业的委托，为其提供咨询服务、市场营销服务、技术支持和研究开发服务、信息服务、员工培训和管理服务、承接本集团内部的共享服务及境外公司的服务外包）；服装服饰批发；服装服饰零售；鞋帽批发；鞋帽零售；家居用品销售；化妆品批发；化妆品零售；日用百货销售；塑料制品销售；体育用品及器材批发；体育用品及器材零售；家具安装和维修服务；采购代理服务；信息技术咨询服务；企业管理咨询；健康咨询服务（不含诊疗服务）；市场营销策划；健身休闲活动；体育健康服务；体育赛事策划；非居住房地产租赁；货物进出口；技术进出口。（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）

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