In China, Starbucks maintains the unique character of serving the finest coffee in the world and high quality globally appreciated food. While continuing to offer the best coffee, it is also leading in China in spreading coffee knowledge and expertise, and creating a coffee culture in a traditional tea-drinking society. The Starbucks store atmosphere is one which is similar to the old teahouse of China—a gathering place and a community living room. Starbucks partners in China are as welcoming, genuine, considerate, knowledgeable, compassionate and involved as partners from around the world. They embrace the Starbucks culture and training, and truly deliver the legendary Starbucks service in China. They are real Starbucks ambassadors to bridge with customers and promote the coffee expertise and culture. The “third place” concept, with the legendary Starbucks service, has resonated in China.The “third place” concept, with the legendary Starbucks service, has resonated in China.