Account Manager - PR - Healthcare Team 薪资面议
上海 3-5年 本科
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加班补贴 管理规范 弹性工作 带薪年假
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副人事行政总监 · 博雅公关
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职位介绍
ACCOUNT MANAGER Curiosity. Vision. Drive. Integrity. At BCW (Burson Cohn & Wolfe), we’re an integrated communications agency of thinkers, futurists, technologists and makers who come together to create powerful connections spanning every industry, discipline and culture on the planet. Here in APAC, BCW follows a people-first strategy where we focus on recruiting and retaining the best talent, upskilling our team, and instilling a culture of learning, collaboration, winning and having fun. As an Account Manager, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to BCW’s performance by managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability. CORE JOB RESPONSIBILITIES Client Service: • Stay current on your clients’ businesses, industries and competitors and use your knowledge to develop comprehensive, strategic and integrated communications programs that complement the client’s business objectives and deliver results • Be a source of creative ideas and effectively use BCW proprietary tools like Creative Catalyst Network and Digital Catalyst cards • Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team • Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints • Manage client relationships and be the client’s key contact, counselor and strategic thinker • Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc. • Be able to support the senior managers and leaders in resolving client issues • Maintain a strong rapport with journalists/bloggers/media members who cover your clients’ industries and businesses to optimize channels. • Help develop media strategies, write pitch letters and respond to media queries • Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities • Support the digital media strategy implementation Business Development: • Support the Directors and other senior leaders to identify new business opportunities within existing and potential clients • Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders Talent Management: • Coach and mentor junior team members and help them grow within the organization and are able to add value to the client and the team • Create an inclusive and welcoming environment that engages all individuals without bias and demonstrate flexibility in a changing work environment • Provide on the job training to new team members on day to day tasks, delegate tasks to junior team members with clarity and oversee quality implementation within specified timelines • Provide continuous constructive feedback, keep immediate superiors briefed on team member performance ensuring recognition of good performance and resolution of concerns in a timely manner Financial Management: • Record time in Maconomy and make supervisors aware of your time spent so our business can be managed profitably • Ensure all activities carried out for clients are properly documented and budget and status reports are submitted • Follow agency procedures for client budgets, budget tracking, contract approval and billing rates and allocate resources for agency profitability • Manage vendor relationships, costs and invoicing Agency Responsibilities: • Use BCW’s intranet and resources; keep your profile updated • Be a brand ambassador and help in recruiting top talent by knowing our capabilities network • Adhere to BCW confidentiality and disclosure agreements and code of ethics/conduct *The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.
其他信息
所属部门:Healthcare Team

公司简介

BCW(博雅)是全球知名的全方位传播咨询与服务公司之一。通过合并博雅和凯维成立的BCW在B2B、消费、企业传播、危机管理、企业社会责任、医疗保健、公共事务和科技等领域为客户提供数字化与数据驱动的创意内容,以及全媒体覆盖的整合传播项目。BCW是全球传播服务领导者WPP集团(NYSE: WPP)旗下公司。如需获取更多信息,请访问www.bcw-global.com。
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