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35-45k·13薪

北京

本科及以上 10年以上 语言不限 年龄不限
Head of Strategy 北京恒美广告有限公司上海分公司

35-45k·13薪 大平台 带薪年假 定期体检

应聘职位
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  • 大平台
  • 带薪年假
  • 定期体检
  • 年度旅游
  • 500强

职位描述:


JOB TITLE: Head of Strategy

CLIENT ACCOUNT(S): Multi Clients

REPORTING TO: Head of Strategy, China

BASED AT: OMG Group, Beijing Office

JOB DESCRIPTION

Title: Head of Strategy
Reporting Structure
1. Reports directly to China Head of Strategy.
2. Will work alongside a team communications planners, strategists, insights, business intelligence, and digital strategy resources.
3. Will play a key role in the development of client brand businesses and the strategic and insights offering to clients.

Base of Operation
• Located at OMG Group Beijing
• Responsible for strategic product delivery and quality control of the work PHD Beijing on key accounts


SCOPE OF ASSIGNMENT

The Strategy, Insights and Intelligence teams lead thought-leadership OMG China and its networks.
These teams are responsible for developing key insights and nurturing clear visions in business and communications planning for clients and defining the appropriate measurement benchmarks and success criteria.
This will require adoption of, proficiency in, and application of PHD Worldwide’s leading edge operating system – SOURCE. In addition, this person will play a key role in discussions around the development and evolution of the SOURCE OS.
This team is therefore tasked with building a recognized market-leading position in strategic-thinking and creativity to drive PHDs positioning as the most innovative (thought leadership) media and marketing business in the market.

KEY RESPONSIBILITIES

 Contribution to the most innovative and creative communications community in China’s media services
- Adoption of SOURCE and its local evolution.
- Development of proprietary creative development workshops built on SOURCE.
- Application of all necessary tools and mechanics, on a continuous basis.

 Leadership on Comms Planning and Strategic Product delivery for key brands and client businesses
o Overseeing annual planning, contribute to global strategy development, facilitation of strategic work and workshops, ideation and thought leadership across the entire communications planning spectrum.

 Ensure strong through put of strategy into content
o Clearly define content opportunities and work with content/ innovation team to ensure strategic approach to content is followed through.

 Help develop relationships with key PHD Worldwide and regional resources relevant to the Strategy community
o Identify developments available for import.


POTENTIAL DEVELOPMENT AREA

 Development and direction of ‘insight’ resources (with Insights Director).
- Syndicated research.
- Integration of Proprietary systems (regional).
- Development of Proprietary strategic resources (local)
- Ensure integration and development of digitally led insights utilizing OMG strategic business units, and key digital partnerships (Alibaba, Tencent, others)
- Develop unique strategic sources and manage internal discipline.
- Lead and develop key supplier relationships in this area.

PERFORMANCE MANAGEMENT

1. Contribute to the accomplishment of the Comms Planning / Strategy Team’s mission.
2. Engagement with and involvement in an effective and integrated strategic community.
3. Adoption and evolution of proprietary planning tools and learnings.
4. Thought leaderships and award winning case studies prepared.


LIKELY PROFILE (BUT NOT FIXED)

• Minimum 10+ years of working experience in advertising, media, research or brand communication-related industry
• University graduation or above
• Proficiency in English
• Profound knowledge and understanding in brand communications, advertising
• Experienced brand, communications, or media strategist, able to confidently lead teams through the entire strategic process
• Proficiency in media planning and digital media
• Excellent analysis skills of syndicated and other research sources and some ability manipulating data
• Experience in qualitative research and / or group facilitation preferred.
• Strong communication and collaboration skills
• Good in logical thinking and able to present ideas clearly
• Open-minded, embrace creativity and able to think out of the box
• Able to envision market and industry trends
• Able to work under dynamic environment and stressful situations;
• Able to challenge existing norms and practices

This individual will be:
• Intelligent and informed.
• Experienced.
• Creative
• Confident and charismatic
• Leader-like.
• Business savvy
• Disciplined and detailed
• Maybe a little bit crazy

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关于宏盟媒体集团

作为宏盟集团(纽约证券交易所代码:OMC)旗下的媒介服务公司,为全球100多个国家的5000多名客户提供广告、战略媒体规划和媒介购买、直销与促销,公关以及其他专业传播服务。
宏盟媒体集团由几个专业媒体公司组成。其中OMD(http://www.omd.com)是享誉世界的具有创新能力的大型媒体传播专家,PHD(www.phdmedia.com)是一家凭借开拓性思维领导力和创新性服务获得普遍认可的领先媒体服务公司。

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刘女士 / 招聘主管

北京恒美广告有限公司上海分公司

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