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- 职位介绍
- Duties and Responsibilities: • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. • Plan and build content particularly for website and different social media channels • Collaborates across functions and silos to deliver an effective content marketing and editorial plan to meet the business objectives at the lowest possible cost • This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion • Work with social media manager to manager content calendar and organization workflows. • Supporting content distribution at social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why • Management of all creative resources including designers, writers, and other agency personnel • Integration of content programs with brand campaigns to drive brand to demand. • Executive presentations on the program approaches and results will be required. Requirements • BA/BS or equivalent working experience • Content / graphic designing experience is a plus ( product videos, unboxing videos, Trade brochure, Ad E banner) • Experience creating content for the web and growing a social audience • Ability to analyze and present content and social performance • Experience with wordpress, Google analytics, SEO/SEM and the top social channels • Project management skills and understanding how to manage the priorities • Focus delivery of result • Fluent in English, Mandarin (Cantonese is a plus)
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