Associate Director, Tactical Planning 薪资面议
广州 5-10年 本科
年底双薪 五险一金 弹性工作 带薪年假 500强 节日礼物 领导好 定期体检 子女福利 休闲餐点
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职位介绍
职责描述: • Develop, monitor, and manage full media budget. Maximize budget effectiveness to reach consumer KPI objective • Work with Brand Group and Global Media Dept. to develop media strategies. Balance global vs. local strategies; • Review and work out potential media options with Brand Group and management; • Keep abreast of rapid media change and performance of local media channels; • Explore and assess media buying opportunities. Source local intelligence on competitive movements; • Supervise media team and work with Brand Group on all media related issues; • Monitor and review media agencies’ performance to ensure obtaining the quality services as stipulated in agency’s agreement; • New business pitch • Optimize media mix • In-depth knowledge of client business and competitive landscape • Lead participant in client trading presentations • Integrated with all implementation areas as well as planning/client leadership • Working as a brand coordinator to manage team ensure a high quality project delivery. Tasks & Measurement: In three months: • TV planning and buying plus MixReach optimization approach, media buying quality control • Understand MediaCom scope of work and working processes, which approach is being proposed (20/20) to be in line with brand buying criteria and expectation. • Gotten an understanding of the agency portfolio of clients In six months: • Optimize media planning and buying • Work with SP team and lead team member to ensure a smooth project delivery • Lead and manage team members to improve working efficiency and effectiveness In 12 months: • Played a leading role on MixReach optimization and media coordinator • Build good relationship with media venders and in line with GMT trading policy • Management on media planning and buying to ensure brand KPI can be 100% delivered 任职要求: • 8+ years media buying experience • Demonstrated critical thinking and problem solving • Experience managing multiple clients preferred but not required • Strong Leadership skills • Knowledge and use of various research systems • Excellent verbal and communication skills • Fluent in both English and Chinese.

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