Key Responsibilities： -Closely implement and monitor the execution of digital media buying plan, secure the KPI target and delivery in good quality. -Develop the digital communication strategy & KPI, implement and supervise the whole year digital campaign with the collaboration of CRM manager for social media communications. -Define budget, strategy and KPI for SEM/SEO, implement and monitor to optimize search result and budget deployment. -Provide monthly report and close connection with global team on regular basis to support the localization of global projects, e.g. global brand site adaptation, Circle of Centaur etc -Work with finance team to make sure the financial operation process smoothly operates and Projects A&P is well managed and spending within budget.
Requirements: Education：Bachelor's degree in a business-related field (advanced degree is a plus) Language Skills：Fluent in English & Mandarin
Professional Experience： •5-7 years of working experience in digital marketing industry inclusive of at least 2 years brand management experience (Luxury / Spirit brand experience from agency / brand is a plus) •Hands on experience to manage digital media, SEM, SEO, with successful results (In-depth knowledge and understanding of digital platforms) •Excellent spoken and written English •Proven project management skills; good analytical insight. •Good technical understanding
Core Competencies： •Passionate and enthusiastic personality •Team work spirit, effective in communication and able to get ideas across to all levels in a matrix-organization and manage internal/ external co-working partners •Self-starter / self-motivator / Independent thinker •Open minded and love new ideas •Can work under pressure and multi-project management •Good analytical skill and ROI driven •Business sense and ability to drive results