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- 职位介绍
- Job description： 1.Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising 2.Design, build and maintain our social media presence, and assess against goals (ROI and KPIs) 3.Plan, execute, and measure experiments and conversion tests 4.Collaborate with internal teams to create landing pages and optimize user experience 5.Measuring and reporting on the performance of all digital marketing campaigns 6.Collaborate with agencies and other vendor partners 7.Identify trends and insights, and optimize spend and performance based on the insights 8.Brainstorm new and creative growth strategies Requirement： 1.Bachelor degree or above 2.Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 3.Solid knowledge of website analytics tools and ad serving tools 4.Strong analytical skills and data-driven thinking 5.Up-to-date with the latest trends and best practices in online marketing and measurement
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