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- 职位介绍
- Be responsible for defining and implementing the marketing programs required to gain mine share and market share. This will include developing outstanding messaging, customer references, marketing campaigns, and events that help all of our customers become successful using our products. Responsibilities: 1. Own the development of core value propositions, content, customer stories, and top-level campaigns. 2. Craft & develop compelling audience-specific messages and tools (product videos, customer success stories, demos, whitepapers, presentations, how to guides etc.) 3. Work with engineering teams to distill key functionality and benefits into core product marketing messages. 4. Engage with Press/journalists as appropriate. 5. Build and maintain positive relationships with industry analysts. 6. Identify and execute on breakthrough product marketing activities that reach target audience effectively. 7. Own website and social media content. Qualifications: 1. A Bachelors degree in marketing, business, technology or relevant field of study such as computer science. 2. MBA and/or computer science, engineering, technology background is preferred. 3. Experience with launching new and disruptive services is preferred. 4. Experience at consulting company is preferred. 5. Demonstrated track record in crafting compelling positioning and marketing content. 6. Enjoy communicating with customers. 7. With passion about technology and helping articulate the most complex technical concepts in simple terms that make sense to customers. 8. Exceptional communication and interpersonal skills. 9. Good command of both oral and written English.
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