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公司介绍

Kantar Retail is the world’s leading retail and shopper data insights and consulting business and is part of the Kantar Group, the data investment management division of WPP.

We work with leading consumer goods manufacturers and retailers to transform the purchase behaviour of consumers and shoppers through the use of retail and shopper insights, purchase data analytics, consulting, organizational development and retail virtual reality services.

Kantar Retail tracks and forecasts over 1000 retailers globally, has purchase data on over 200m shoppers and among its market leading reports are the annual PoweRanking survey (USA and China), and Industry Shopper Study Across Retailers. We work with over 400 clients and have 20 offices in 15 markets around the globe.

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