【Senior Marketing Director 招聘】_猎头顾问招聘信息-猎聘

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Manager · 上海仕卿人力资源有限公司

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职位介绍: We are looking for 1. We’re looking for an experienced marketing professional and visionary, based in Shenzhen/Shanghai to lead the marketing strategy and execution for China and to evangelize our product in market. You must be a proven leader who intuitively knows how to align with the business vision and goals and convert it into a killer marketing strategy, and how to lead and motivate a smart, creative team. 2. As a thought leader for China, you must be a fast learner who can dive into the intricacies of the business, grasp technical and commercial concepts and deeply understand the challenges and opportunities faced. Your primary responsibility will be building the brand in this key market though online and offline channels, localizing our messaging to the needs of our Chinese customers, generating and nurturing leads that meet our aggressive targets and building marketing programs for customer retention and growth. 3. You must bean inspirational leader who can empower fellow team members to initiate and lead, and be great at working with colleagues from different cultures and timezones. Location Shanghai, China What you’ll be spending your time on: • Create the Greater China brand strategy and re-define our position and our product in market relative to competitors, and articulate our values through unified messaging across all channels • Align the China marketing team with the vision and goals of both business lines, developing and implementing a holistic marketing strategy that supports its goals, and adapting in real-time to changing realities • Empower and enable the sales and account management team with relevant content and collaterals to increase sales productivity • Together with the sales and wider marketing team, define the China marketing strategy for lead generation and nurturing that will meet measurable targets • Develop and implement the inbound marketing and content marketing strategy, build up the marketing technology infrastructure to enable the effective top of funnel management and entire customer lifecycle management • Expand our current marketing strategy in China by finding new, original and exciting ways to connect with the community and industry • Bring creativity to everything we do, working with the team to come up with new and exciting ways to connect with our customers and target market • Become a thought leader and represent our brand on stage and in partner / customer engagements in public forums • It’s all hands-on deck – you need to be executionalas well as strategic, getting involved in running online and offline campaigns alongside your team For this role, you have: 1. 15+ years B2B marketing leadership experience, within ecommerce a major plus 2. Deep knowledge of online marketing, social media, content marketing and PR 3. Natural leader who manages people well, giving them space to take ownership and bring their unique insights and value 4. Strong written and verbal communication skills in Mandarin and English 5. Relationship builder who intuitively knows how to gain trust of business owners, colleagues, and customers 6. Self-motivated, focus on impact, result-driven 7. A problemsolver and thought-leader, experienced working under pressure 8. Excellent analytical skills measuring and optimizing ROI of campaigns 9. Strong presentation skills - enjoy presenting in front of peers, clients and at events 10. Experienced in differentiating B2B brands from competitors in a creative way 11. Experienced in talking to print, online and broadcast media, managing PR agencies and gaining trust and credibility through targeted PR 12. Ability to work with large teams disbursed geographically (both local and international), and flexibility with working hours to accommodate the global offices 13. Familiar with marketing technology platform, with experience in building up sales and marketing enablers via leveraging MarTech and CRM , e.g. Salesforce, Marketo or equivalence

其他信息: 语言要求：英语; 行业要求：咨询服务,人力资源服务

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